Fresh Tilled Soil vs Onething Design: full comparison for 2026
Quick verdict
Fresh Tilled Soil (3.9/5) edges ahead of Onething Design (3.8/5) overall. Fresh Tilled Soil is the better choice for Mid-market, enterprise — long-tenured Boston UX boutique. Onething Design is the stronger option for companies wanting BFSI, healthcare, automotive — one studio, five verticals. The right choice depends on your project size, budget, and required tech stack.
Fresh Tilled Soil vs Onething Design: head-to-head summary
| Criterion | Fresh Tilled Soil | Onething Design |
|---|---|---|
| Founded | 2005 | 2015 |
| HQ | Boston, MA, USA | Gurugram, India (also Bangalore and San Francisco) |
| Team size | 11–50 | 52–73 |
| Rating | 3.9 / 5 | 3.8 / 5 |
| Primary differentiator | 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence |
| Pricing model | Fixed project | Fixed project, dedicated team |
| Min. engagement | Not published | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Sketch, React | Figma, Sketch, Adobe Creative Suite |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility |
Fresh Tilled Soil vs Onething Design: overview
Fresh Tilled Soil
Fresh Tilled Soil opened in Boston in 2005, building a UX/UI design and front-end development practice with clients including FedEx, GE, Titleist, and Boston Private Bank across more than 700 projects. In 2020 the firm joined ADK Group, operating today as "Fresh Tilled Soil, an ADK Group Company" — a detail worth knowing since it's no longer fully independent. The team stays compact at 11–50 people, keeping the studio boutique in feel even inside a larger group structure.
Onething Design
What's now Onething Design took its current name in 2015, renamed from an earlier predecessor called Ketchup Designs Studio — so its founding date is treated as approximate. The studio runs out of Gurugram, India with offices in Bangalore and San Francisco, reporting 52–73 employees depending on source. Where most of the boutiques in this list specialize in one or two verticals, Onething goes broad: BFSI, consumer products, enterprise, healthcare, and automotive all sit inside one team's portfolio.
Services and capabilities: Fresh Tilled Soil vs Onething Design
| Capability | Fresh Tilled Soil | Onething Design |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Fresh Tilled Soil vs Onething Design
| Framework / platform | Fresh Tilled Soil | Onething Design |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Fresh Tilled Soil vs Onething Design
| Criterion | Fresh Tilled Soil | Onething Design |
|---|---|---|
| Minimum engagement | Not published | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Fresh Tilled Soil vs Onething Design
| Dimension | Fresh Tilled Soil | Onething Design |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech, Consumer products, Enterprise transformation |
| Best use cases | UX/UI redesign for a mid-market or enterprise brand, Front-end development paired with UX design for an existing product | BFSI product design for a bank or insurer, Automotive digital interface design |
| Typical project type | Fixed project | Fixed project |
Fresh Tilled Soil vs Onething Design: pros and cons
| Fresh Tilled Soil | |
|---|---|
| + | 700+ delivered projects since 2005 across a named client list including FedEx and GE |
| + | Two decades of continuous operation under the same brand |
| + | Compact 11–50 person team keeps client relationships direct |
| + | ADK Group membership since 2020 adds access to a broader group's resources |
| - | No longer fully independent — operates as part of ADK Group since 2020 |
| - | An 11–50 person team caps capacity for very large, multi-workstream programs |
| - | Pricing and minimum engagement size aren't published |
| Onething Design | |
|---|---|
| + | Covers five distinct industries from a single team, useful for clients working across multiple verticals |
| + | US (San Francisco) and India (Gurugram, Bangalore) footprint supports round-the-clock delivery |
| + | $10K minimum engagement (per company website; independently unverifiable) is accessible relative to most peers in this roster |
| + | A decade of operation under its current name, with roots stretching back further |
| - | Founding year is approximate — the studio was renamed from an earlier predecessor in 2015 |
| - | Its broad five-industry positioning gives up some vertical-specific depth compared with specialists like UXDA |
| - | Reported employee count varies by source (52–73), making capacity planning less precise |
Who should choose Fresh Tilled Soil?
A typical fit: UX/UI redesign for a mid-market or enterprise brand.
700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Onething Design?
A typical fit: BFSI product design for a bank or insurer.
Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Decision matrix: Fresh Tilled Soil vs Onething Design
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Fresh Tilled Soil |
| You need a large dedicated team for an ongoing programme | Fresh Tilled Soil |
| Your budget is at the lower end | Compare: Fresh Tilled Soil (Not published) vs Onething Design ($10K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Onething Design |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Fresh Tilled Soil vs Onething Design
| Use case | Fresh Tilled Soil fit | Onething Design fit | Winner |
|---|---|---|---|
| UX/UI redesign for a mid-market or enterprise brand | Strong | Limited | Fresh Tilled Soil |
| Front-end development paired with UX design for an existing product | Strong | Limited | Fresh Tilled Soil |
| BFSI product design for a bank or insurer | Limited | Strong | Onething Design |
| Automotive digital interface design | Limited | Strong | Onething Design |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Fresh Tilled Soil vs Onething Design
Fresh Tilled Soil (3.9/5) is the stronger overall choice for most Product Design projects. 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group.
Onething Design (3.8/5) is worth a look if you need automotive digital interface design. If your situation matches that, Onething Design is a competitive option.
Related comparisons
Fresh Tilled Soil vs Onething Design FAQ
Is Fresh Tilled Soil better than Onething Design?
Fresh Tilled Soil (3.9/5) scores higher overall, but "better" depends on your use case. Fresh Tilled Soil's strongest advantage: 700+ delivered projects since 2005 across a named client list including FedEx and GE. Onething Design's strongest advantage: covers five distinct industries from a single team, useful for clients working across multiple verticals.
How do Fresh Tilled Soil and Onething Design differ in pricing?
Fresh Tilled Soil uses fixed project pricing with a minimum engagement of Not published. Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Fresh Tilled Soil or Onething Design?
Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Fresh Tilled Soil and Onething Design?
Fresh Tilled Soil's primary differentiator is: 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group. Onething Design's primary differentiator is: covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. They also differ in team size (11–50 vs 52–73), minimum engagement (Not published vs $10K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, Consumer products).
Verify all details directly with each agency before making a decision.