Fresh Tilled Soil vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.3/5) edges ahead of Fresh Tilled Soil (3.9/5) overall. UXDA is the better choice for Banks, fintech — exclusively financial-services UX. Fresh Tilled Soil is the stronger option for Mid-market, enterprise — long-tenured Boston UX boutique. The right choice depends on your project size, budget, and required tech stack.
Fresh Tilled Soil vs UXDA: head-to-head summary
| Criterion | Fresh Tilled Soil | UXDA |
|---|---|---|
| Founded | 2005 | 2015 |
| HQ | Boston, MA, USA | Riga, Latvia |
| Team size | 11–50 | 25+ |
| Rating | 3.9 / 5 | 4.3 / 5 |
| Primary differentiator | 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group | The only studio in this roster built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries |
| Pricing model | Fixed project | Fixed project, retainer |
| Min. engagement | Not published | $30K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Sketch, React | Figma, Sketch, Design systems/Storybook |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech |
Fresh Tilled Soil vs UXDA: overview
Fresh Tilled Soil
Fresh Tilled Soil opened in Boston in 2005, building a UX/UI design and front-end development practice with clients including FedEx, GE, Titleist, and Boston Private Bank across more than 700 projects. In 2020 the firm joined ADK Group, operating today as "Fresh Tilled Soil, an ADK Group Company" — a detail worth knowing since it's no longer fully independent. The team stays compact at 11–50 people, keeping the studio boutique in feel even inside a larger group structure.
UXDA
Alex Kreger co-founded UXDA (Financial UX Design) in 2015, building a deliberately narrow 25-person team from Riga, Latvia. A decade later, UXDA has shaped or governed 150+ banking and fintech digital platforms in 39 countries — a level of single-vertical repetition none of the generalists in this list can claim, since there's no branding or consumer-product work on offer. Every engagement here is financial-services UX.
Services and capabilities: Fresh Tilled Soil vs UXDA
| Capability | Fresh Tilled Soil | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Fresh Tilled Soil vs UXDA
| Framework / platform | Fresh Tilled Soil | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Fresh Tilled Soil vs UXDA
| Criterion | Fresh Tilled Soil | UXDA |
|---|---|---|
| Minimum engagement | Not published | $30K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Fresh Tilled Soil vs UXDA
| Dimension | Fresh Tilled Soil | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech |
| Best use cases | UX/UI redesign for a mid-market or enterprise brand, Front-end development paired with UX design for an existing product | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
Fresh Tilled Soil vs UXDA: pros and cons
| Fresh Tilled Soil | |
|---|---|
| + | 700+ delivered projects since 2005 across a named client list including FedEx and GE |
| + | Two decades of continuous operation under the same brand |
| + | Compact 11–50 person team keeps client relationships direct |
| + | ADK Group membership since 2020 adds access to a broader group's resources |
| - | No longer fully independent — operates as part of ADK Group since 2020 |
| - | An 11–50 person team caps capacity for very large, multi-workstream programs |
| - | Pricing and minimum engagement size aren't published |
| UXDA | |
|---|---|
| + | Exclusive financial-services focus builds domain expertise generalist studios simply can't match |
| + | 150+ banking and fintech platforms shaped across 39 countries over a decade |
| + | Small, senior 25+ team keeps client relationships direct rather than layered through account management |
| + | A decade of continuous, single-vertical operation compounds domain knowledge over time |
| - | The exclusive fintech focus is a real limitation for any client outside financial services |
| - | $30K minimum engagement (per company website; independently unverifiable) runs higher than most 25-person boutiques |
| - | Small team size (25+) caps capacity for very large, multi-workstream programs |
Who should choose Fresh Tilled Soil?
A typical fit: UX/UI redesign for a mid-market or enterprise brand.
700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose UXDA?
A typical fit: bank digital platform redesign.
The only studio in this roster built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $30K (per company website; independently unverifiable). Works best with clients in Financial services / fintech.
Decision matrix: Fresh Tilled Soil vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Fresh Tilled Soil |
| You need a large dedicated team for an ongoing programme | Fresh Tilled Soil |
| Your budget is at the lower end | Compare: Fresh Tilled Soil (Not published) vs UXDA ($30K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Fresh Tilled Soil |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Fresh Tilled Soil vs UXDA
| Use case | Fresh Tilled Soil fit | UXDA fit | Winner |
|---|---|---|---|
| UX/UI redesign for a mid-market or enterprise brand | Strong | Limited | Fresh Tilled Soil |
| Front-end development paired with UX design for an existing product | Strong | Limited | Fresh Tilled Soil |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Fresh Tilled Soil vs UXDA
UXDA (4.3/5) is the stronger overall choice for most Product Design projects. The only studio in this roster built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries.
Fresh Tilled Soil (3.9/5) is worth a look if you need front-end development paired with UX design for an existing product. If your situation matches that, Fresh Tilled Soil is a competitive option.
Related comparisons
Fresh Tilled Soil vs UXDA FAQ
Is Fresh Tilled Soil better than UXDA?
UXDA (4.3/5) scores higher overall, but "better" depends on your use case. Fresh Tilled Soil's strongest advantage: 700+ delivered projects since 2005 across a named client list including FedEx and GE. UXDA's strongest advantage: exclusive financial-services focus builds domain expertise generalist studios simply can't match.
How do Fresh Tilled Soil and UXDA differ in pricing?
Fresh Tilled Soil uses fixed project pricing with a minimum engagement of Not published. UXDA uses fixed project, retainer pricing with a minimum engagement of $30K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Fresh Tilled Soil or UXDA?
Fresh Tilled Soil is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Fresh Tilled Soil and UXDA?
Fresh Tilled Soil's primary differentiator is: 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group. UXDA's primary differentiator is: the only studio in this roster built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (11–50 vs 25+), minimum engagement (Not published vs $30K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech).
Verify all details directly with each agency before making a decision.