Frog vs ANML: full comparison for 2026
Quick verdict
ANML (3.8/5) edges ahead of Frog (3.7/5) overall. ANML is the better choice for B2B, healthcare, AI startups — tiny senior team. Frog is the stronger option for Enterprises, digital plus physical product design, one team. The right choice depends on your project size, budget, and required tech stack.
Frog vs ANML: head-to-head summary
| Criterion | Frog | ANML |
|---|---|---|
| Founded | 1969 | 2012 |
| HQ | San Francisco, CA, USA | Silicon Valley, CA, USA |
| Team size | 2,000+ | ~10 (per LinkedIn) |
| Rating | 3.7 / 5 | 3.8 / 5 |
| Primary differentiator | Still designs physical hardware (IoT, automotive, medical devices) alongside software — a combined scope most of its peers have abandoned | One of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work |
| Pricing model | Project-based, enterprise consulting engagements | Fixed project |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, Miro | Figma, Sketch |
| Industries served | Enterprise transformation, Consumer products, Healthcare | Healthcare, SaaS / B2B software |
Frog vs ANML: overview
Frog
The frog name has carried through several owners since its 1969 start as Esslinger Design — Aricent, then Altran, then Capgemini, which folded the studio into Capgemini Invent in 2019. Since then, Capgemini has consolidated Fahrenheit 212, Idean, and June21 under the same brand, landing at roughly 2,000 people across 35 studios. The trait that still separates frog from most names on this list: it designs physical products — IoT devices, automotive interiors, medical hardware — with the same team that handles software, a combination getting rarer every year.
ANML
ANML (Animal) launched in 2012 and has stayed genuinely small — LinkedIn lists roughly 10 employees — while operating out of Silicon Valley. That size is the point: the studio positions itself as a boutique UI/UX design shop where clients work directly with senior people, concentrated specifically on B2B, healthcare, and AI engagements rather than spreading across unrelated verticals.
Services and capabilities: Frog vs ANML
| Capability | Frog | ANML |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✓ | ✗ |
Tech stack comparison: Frog vs ANML
| Framework / platform | Frog | ANML |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Frog vs ANML
| Criterion | Frog | ANML |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Frog vs ANML
| Dimension | Frog | ANML |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Healthcare | Healthcare, SaaS / B2B software |
| Best use cases | IoT and connected hardware product design, Automotive and smart-home interface design | B2B SaaS product design for a small, senior team, Healthcare product UX with a boutique studio |
| Typical project type | Fixed project | Fixed project |
Frog vs ANML: pros and cons
| Frog | |
|---|---|
| + | Combined software-and-hardware design capability spanning IoT, automotive, and medical devices |
| + | 35 studios worldwide support genuine multi-region enterprise delivery |
| + | Over five decades of design history and case studies to draw on |
| + | Capgemini Invent backing adds broader technology-consulting resources on top of design |
| - | Now a Capgemini Invent brand rather than an independent studio — a structural fact worth disclosing to clients |
| - | Multiple legacy agencies (Fahrenheit 212, Idean, June21) were folded into the frog name, risking inconsistent team continuity |
| - | Large consulting-firm overhead can slow faster-moving engagements relative to boutique studios |
| ANML | |
|---|---|
| + | 13 years of continuous operation since 2012 |
| + | A roughly 10-person team means direct access to senior designers on every project |
| + | Focused specifically on B2B, healthcare, and AI rather than spreading across unrelated verticals |
| + | Boutique scale keeps overhead — and likely pricing — lower than mid-size studios |
| - | A ~10-person team caps capacity for large or multi-workstream programs |
| - | Minimum engagement isn't published, so budget planning requires a direct conversation |
| - | Small scale means less multi-region delivery capacity than larger studios on this list |
Who should choose Frog?
A typical fit: IoT and connected hardware product design.
Still designs physical hardware (IoT, automotive, medical devices) alongside software — a combined scope most of its peers have abandoned. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Healthcare.
Who should choose ANML?
A typical fit: B2B SaaS product design for a small, senior team.
One of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work. Minimum engagement starts at Not published. Works best with clients in Healthcare, SaaS / B2B software.
Decision matrix: Frog vs ANML
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Frog |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Frog (Not published) vs ANML (Not published) |
| You need specialist depth in a specific vertical | Frog |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Frog vs ANML
| Use case | Frog fit | ANML fit | Winner |
|---|---|---|---|
| IoT and connected hardware product design | Strong | Limited | Frog |
| Automotive and smart-home interface design | Strong | Limited | Frog |
| B2B SaaS product design for a small, senior team | Limited | Strong | ANML |
| Healthcare product UX with a boutique studio | Limited | Strong | ANML |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Frog vs ANML
ANML (3.8/5) is the stronger overall choice for most Product Design projects. One of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work.
Frog (3.7/5) is worth a look if you need automotive and smart-home interface design. If your situation matches that, Frog is a competitive option.
Related comparisons
Frog vs ANML FAQ
Is Frog better than ANML?
ANML (3.8/5) scores higher overall, but "better" depends on your use case. Frog's strongest advantage: combined software-and-hardware design capability spanning IoT, automotive, and medical devices. ANML's strongest advantage: 13 years of continuous operation since 2012.
How do Frog and ANML differ in pricing?
Frog uses project-based, enterprise consulting engagements pricing with a minimum engagement of Not published. ANML uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Frog or ANML?
Frog is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Frog and ANML?
Frog's primary differentiator is: still designs physical hardware (IoT, automotive, medical devices) alongside software — a combined scope most of its peers have abandoned. ANML's primary differentiator is: one of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work. They also differ in team size (2,000+ vs ~10 (per LinkedIn)), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Healthcare, SaaS / B2B software).
Verify all details directly with each agency before making a decision.