Frog vs Excited: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Frog (3.8/5) overall. Excited is the better choice for saaS and fintech product teams wanting a Clutch Top-5 specialist without paying enterprise-agency rates.. Frog is the stronger option for enterprises that need design covering both digital products and physical/connected hardware within one consulting engagement.. The right choice depends on your project size, budget, and required tech stack.
Frog vs Excited: head-to-head summary
| Criterion | Frog | Excited |
|---|---|---|
| Founded | 1969 | 2018 |
| HQ | San Francisco, CA, USA | Lviv, Ukraine |
| Team size | 2,000+ | 100+ |
| Rating | 3.8 / 5 | 4.6 / 5 |
| Best for | Enterprises that need design covering both digital products and physical/connected hardware within one consulting engagement. | SaaS and fintech product teams wanting a Clutch Top-5 specialist without paying enterprise-agency rates. |
| Pricing model | Project-based, enterprise consulting engagements | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, Miro | Figma, Framer, After Effects |
| Industries served | Enterprise transformation, Consumer products, Healthcare | SaaS / B2B software, Financial services / fintech |
Frog vs Excited: overview
Frog
Frog's roots go back to 1969 as Esslinger Design in Germany; the brand later became frog design and passed through Aricent and Altran before landing inside Capgemini Invent in 2019 — an ownership chain worth flagging to prospective clients. Capgemini has since folded Fahrenheit 212, Idean, and June21 into the frog brand, bringing total headcount to roughly 2,000 across 35 studios globally. What sets frog apart from most agencies in this list is that its scope spans physical hardware — IoT, smart-home, automotive, medical devices — not just screens.
Excited
Excited launched in 2018 out of Lviv, Ukraine and has grown to 100+ designers, with Clutch consistently placing it among the Top 5 UX agencies globally — roughly 70% of its reviewers cite quality and creativity by name. The agency covers UX/UI, product design, branding, and motion design, purpose-built for SaaS and fintech clients, with delivery experience across 20+ countries and a self-reported reach of 15M+ product users (per company; independently unverifiable exact reach figure).
Services and capabilities: Frog vs Excited
| Capability | Frog | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✓ | ✗ |
Tech stack comparison: Frog vs Excited
| Framework / platform | Frog | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Frog vs Excited
| Criterion | Frog | Excited |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Frog vs Excited
| Dimension | Frog | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Healthcare | SaaS / B2B software, Financial services / fintech |
| Best use cases | IoT and connected hardware product design, Automotive and smart-home interface design | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
Frog vs Excited: pros and cons
| Frog | |
|---|---|
| + | One of the few firms on this list spanning both software and physical/IoT hardware design |
| + | 35 global studios support multi-region enterprise programs |
| + | Over five decades of brand history and design case studies |
| + | Access to Capgemini Invent's broader technology and transformation consulting bench |
| - | Operates today as a Capgemini Invent brand, not an independent boutique — worth disclosing to clients evaluating team continuity |
| - | Absorbed several legacy agencies (Fahrenheit 212, Idean, June21) into one brand, which can mean inconsistent staffing project to project |
| - | Consulting-firm process overhead can be slower than boutique studios for fast-moving engagements |
| Excited | |
|---|---|
| + | Repeated Top 5 UX agency ranking worldwide by Clutch, not a one-off placement |
| + | Roughly 70% of Clutch reviewers specifically cite quality/creativity, a strong qualitative signal |
| + | Purpose-built around SaaS and fintech, giving real vertical depth |
| + | Delivery experience across 20+ countries demonstrates broad operational reach |
| - | The 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted studios |
| - | SaaS/fintech specialization means less fit outside those two verticals |
Who should choose Frog?
Frog is the right choice for enterprises that need design covering both digital products and physical/connected hardware within one consulting engagement..
Rare combined software-plus-hardware design capability (IoT, automotive, medical devices) at Capgemini Invent scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Healthcare.
Who should choose Excited?
Excited is the right choice for saaS and fintech product teams wanting a Clutch Top-5 specialist without paying enterprise-agency rates..
A repeat Clutch Top-5 global UX agency ranking, with roughly 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: Frog vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Frog |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Frog (Not published) vs Excited ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Frog |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Frog vs Excited
| Use case | Frog fit | Excited fit | Winner |
|---|---|---|---|
| IoT and connected hardware product design | Strong | Limited | Frog |
| Automotive and smart-home interface design | Strong | Limited | Frog |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Frog vs Excited
Excited (4.6/5) is the stronger overall choice for most Product Design projects. A repeat Clutch Top-5 global UX agency ranking, with roughly 70% of reviews specifically citing quality and creativity. It is best for saaS and fintech product teams wanting a Clutch Top-5 specialist without paying enterprise-agency rates..
Frog (3.8/5) is the better choice when enterprises that need design covering both digital products and physical/connected hardware within one consulting engagement.. If your situation matches those criteria, Frog is a competitive option.
Related comparisons
Frog vs Excited FAQ
Is Frog better than Excited?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Frog is better for enterprises that need design covering both digital products and physical/connected hardware within one consulting engagement.. Excited is better for saaS and fintech product teams wanting a Clutch Top-5 specialist without paying enterprise-agency rates..
How do Frog and Excited differ in pricing?
Frog uses project-based, enterprise consulting engagements pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Frog or Excited?
Frog is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Frog and Excited?
Frog's primary differentiator is: rare combined software-plus-hardware design capability (iot, automotive, medical devices) at capgemini invent scale. Excited's primary differentiator is: a repeat clutch top-5 global ux agency ranking, with roughly 70% of reviews specifically citing quality and creativity. They also differ in team size (2,000+ vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.