Goji Labs vs Fresh Tilled Soil: full comparison for 2026
Quick verdict
Goji Labs (3.9/5) edges ahead of Fresh Tilled Soil (3.9/5) overall. Goji Labs is the better choice for Startups, entrepreneurs, nonprofits — strategy-led, accessible pricing. Fresh Tilled Soil is the stronger option for Mid-market, enterprise — long-tenured Boston UX boutique. The right choice depends on your project size, budget, and required tech stack.
Goji Labs vs Fresh Tilled Soil: head-to-head summary
| Criterion | Goji Labs | Fresh Tilled Soil |
|---|---|---|
| Founded | 2014 | 2005 |
| HQ | West Hollywood / Los Angeles, CA, USA | Boston, MA, USA |
| Team size | 11–50 | 11–50 |
| Rating | 3.9 / 5 | 3.9 / 5 |
| Primary differentiator | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs, not only funded startups | 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group |
| Pricing model | Fixed project, T&M | Fixed project |
| Min. engagement | $15K (per company website; independently unverifiable) | Not published |
| Primary tech stack | Figma, React, Swift | Figma, Sketch, React |
| Industries served | EdTech, Financial services / fintech, Healthcare | Enterprise transformation, Consumer products |
Goji Labs vs Fresh Tilled Soil: overview
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source says 2015), building a strategy-led practice from West Hollywood/Los Angeles with 11–50 employees. The agency made the 2025 Inc. 5000 list and carries 84 Clutch reviews, with deep experience in edtech, fintech, and healthtech. What sets it apart from most boutiques in this roster: Goji explicitly serves nonprofits and individual entrepreneurs, not only venture-funded companies.
Fresh Tilled Soil
Fresh Tilled Soil opened in Boston in 2005, building a UX/UI design and front-end development practice with clients including FedEx, GE, Titleist, and Boston Private Bank across more than 700 projects. In 2020 the firm joined ADK Group, operating today as "Fresh Tilled Soil, an ADK Group Company" — a detail worth knowing since it's no longer fully independent. The team stays compact at 11–50 people, keeping the studio boutique in feel even inside a larger group structure.
Services and capabilities: Goji Labs vs Fresh Tilled Soil
| Capability | Goji Labs | Fresh Tilled Soil |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Goji Labs vs Fresh Tilled Soil
| Framework / platform | Goji Labs | Fresh Tilled Soil |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Goji Labs vs Fresh Tilled Soil
| Criterion | Goji Labs | Fresh Tilled Soil |
|---|---|---|
| Minimum engagement | $15K (per company website; independently unverifiable) | Not published |
| Engagement models | Fixed project, Time & materials | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Mid-market |
Target audience comparison: Goji Labs vs Fresh Tilled Soil
| Dimension | Goji Labs | Fresh Tilled Soil |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | EdTech, Financial services / fintech, Healthcare | Enterprise transformation, Consumer products |
| Best use cases | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup | UX/UI redesign for a mid-market or enterprise brand, Front-end development paired with UX design for an existing product |
| Typical project type | Fixed project | Fixed project |
Goji Labs vs Fresh Tilled Soil: pros and cons
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
| Fresh Tilled Soil | |
|---|---|
| + | 700+ delivered projects since 2005 across a named client list including FedEx and GE |
| + | Two decades of continuous operation under the same brand |
| + | Compact 11–50 person team keeps client relationships direct |
| + | ADK Group membership since 2020 adds access to a broader group's resources |
| - | No longer fully independent — operates as part of ADK Group since 2020 |
| - | An 11–50 person team caps capacity for very large, multi-workstream programs |
| - | Pricing and minimum engagement size aren't published |
Who should choose Goji Labs?
A typical fit: nonprofit or mission-driven product design.
A 2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs, not only funded startups. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Who should choose Fresh Tilled Soil?
A typical fit: UX/UI redesign for a mid-market or enterprise brand.
700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Decision matrix: Goji Labs vs Fresh Tilled Soil
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Goji Labs |
| You need a large dedicated team for an ongoing programme | Fresh Tilled Soil |
| Your budget is at the lower end | Compare: Goji Labs ($15K (per company website; independently unverifiable)) vs Fresh Tilled Soil (Not published) |
| You need specialist depth in a specific vertical | Goji Labs |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Goji Labs vs Fresh Tilled Soil
| Use case | Goji Labs fit | Fresh Tilled Soil fit | Winner |
|---|---|---|---|
| Nonprofit or mission-driven product design | Strong | Limited | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Strong | Limited | Goji Labs |
| UX/UI redesign for a mid-market or enterprise brand | Limited | Strong | Fresh Tilled Soil |
| Front-end development paired with UX design for an existing product | Limited | Strong | Fresh Tilled Soil |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Goji Labs vs Fresh Tilled Soil
Goji Labs (3.9/5) is the stronger overall choice for most Product Design projects. A 2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs, not only funded startups.
Fresh Tilled Soil (3.9/5) is worth a look if you need front-end development paired with UX design for an existing product. If your situation matches that, Fresh Tilled Soil is a competitive option.
Related comparisons
Goji Labs vs Fresh Tilled Soil FAQ
Is Goji Labs better than Fresh Tilled Soil?
Goji Labs (3.9/5) scores higher overall, but "better" depends on your use case. Goji Labs's strongest advantage: independently verified 2025 Inc. 5000 growth recognition. Fresh Tilled Soil's strongest advantage: 700+ delivered projects since 2005 across a named client list including FedEx and GE.
How do Goji Labs and Fresh Tilled Soil differ in pricing?
Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Fresh Tilled Soil uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Goji Labs or Fresh Tilled Soil?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Goji Labs and Fresh Tilled Soil?
Goji Labs's primary differentiator is: a 2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs, not only funded startups. Fresh Tilled Soil's primary differentiator is: 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group. They also differ in team size (11–50 vs 11–50), minimum engagement ($15K (per company website; independently unverifiable) vs Not published), and primary industries served (EdTech, Financial services / fintech vs Enterprise transformation, Consumer products).
Verify all details directly with each agency before making a decision.