Goji Labs vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.2/5) edges ahead of Goji Labs (3.9/5) overall. UXDA is the better choice for banks and fintech companies that want a studio exclusively focused on financial-services UX.. Goji Labs is the stronger option for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. The right choice depends on your project size, budget, and required tech stack.
Goji Labs vs UXDA: head-to-head summary
| Criterion | Goji Labs | UXDA |
|---|---|---|
| Founded | 2014 | 2015 |
| HQ | West Hollywood / Los Angeles, CA, USA | Riga, Latvia |
| Team size | 11–50 | 25+ |
| Rating | 3.9 / 5 | 4.2 / 5 |
| Best for | Startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing. | Banks and fintech companies that want a studio exclusively focused on financial-services UX. |
| Pricing model | Fixed project, T&M | Fixed project, retainer |
| Min. engagement | $15K (per company website; independently unverifiable) | $30K (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Swift | Figma, Sketch, Design systems/Storybook |
| Industries served | EdTech, Financial services / fintech, Healthcare | Financial services / fintech |
Goji Labs vs UXDA: overview
Goji Labs
Founded in 2014 (one source cites 2015) by David Barlev and Adam Sumner, Goji Labs is based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). A 2025 Inc. 5000 honoree with 84 Clutch reviews, the agency describes itself as strategy-led with deep edtech, fintech, and healthtech experience, and explicitly extends its client base to entrepreneurs and nonprofits alongside funded companies.
UXDA
UXDA (Financial UX Design) launched in 2015 under Alex Kreger and co-founder Linda, based in Riga, Latvia with a 25+ multidisciplinary team. Over a decade, UXDA has defined or governed 150+ banking and fintech digital platforms across 39 countries — an exclusively financial-services focus that makes it the clearest fintech specialist among the boutiques in this roster.
Services and capabilities: Goji Labs vs UXDA
| Capability | Goji Labs | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Goji Labs vs UXDA
| Framework / platform | Goji Labs | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Goji Labs vs UXDA
| Criterion | Goji Labs | UXDA |
|---|---|---|
| Minimum engagement | $15K (per company website; independently unverifiable) | $30K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Time & materials | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Goji Labs vs UXDA
| Dimension | Goji Labs | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | EdTech, Financial services / fintech, Healthcare | Financial services / fintech |
| Best use cases | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
Goji Labs vs UXDA: pros and cons
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
| UXDA | |
|---|---|
| + | Exclusive financial-services focus gives it domain expertise generalist studios simply can't match |
| + | 150+ banking and fintech platforms shaped across 39 countries over a decade |
| + | Small, senior 25+ team keeps client relationships direct rather than layered through account management |
| + | A decade of continuous, single-vertical operation compounds domain knowledge over time |
| - | The exclusive fintech focus is a real limitation for any client outside financial services |
| - | $30K minimum engagement (per company website; independently unverifiable) runs higher than most 25-person boutiques |
| - | Small team size (25+) caps capacity for very large, multi-workstream programs |
Who should choose Goji Labs?
Goji Labs is the right choice for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Who should choose UXDA?
UXDA is the right choice for banks and fintech companies that want a studio exclusively focused on financial-services UX..
The only agency in this roster exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $30K (per company website; independently unverifiable). Works best with clients in Financial services / fintech.
Decision matrix: Goji Labs vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Goji Labs |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Goji Labs |
| You need specialist depth in a specific vertical | Goji Labs |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Goji Labs vs UXDA
| Use case | Goji Labs fit | UXDA fit | Winner |
|---|---|---|---|
| Nonprofit or mission-driven product design | Strong | Limited | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Strong | Limited | Goji Labs |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Goji Labs vs UXDA
UXDA (4.2/5) is the stronger overall choice for most Product Design projects. The only agency in this roster exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. It is best for banks and fintech companies that want a studio exclusively focused on financial-services UX..
Goji Labs (3.9/5) is the better choice when startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. If your situation matches those criteria, Goji Labs is a competitive option.
Related comparisons
Goji Labs vs UXDA FAQ
Is Goji Labs better than UXDA?
UXDA (4.2/5) scores higher overall, but "better" depends on your use case. Goji Labs is better for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. UXDA is better for banks and fintech companies that want a studio exclusively focused on financial-services UX..
How do Goji Labs and UXDA differ in pricing?
Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). UXDA uses fixed project, retainer pricing with a minimum engagement of $30K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Goji Labs or UXDA?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Goji Labs and UXDA?
Goji Labs's primary differentiator is: a 2025 inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. UXDA's primary differentiator is: the only agency in this roster exclusively focused on financial services ux, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (11–50 vs 25+), minimum engagement ($15K (per company website; independently unverifiable) vs $30K (per company website; independently unverifiable)), and primary industries served (EdTech, Financial services / fintech vs Financial services / fintech).
Verify all details directly with each agency before making a decision.