Huge Inc vs EPAM Continuum: full comparison for 2026
Quick verdict
EPAM Continuum (3.7/5) edges ahead of Huge Inc (3.6/5) overall. EPAM Continuum is the better choice for Enterprises, design integrated with strategy and engineering. Huge Inc is the stronger option for large enterprise brands, big agency mid-restructure. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs EPAM Continuum: head-to-head summary
| Criterion | Huge Inc | EPAM Continuum |
|---|---|---|
| Founded | 1999 | 1983 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Boston, MA, USA |
| Team size | ~1,240 | Not published (operates within EPAM's global engineering workforce) |
| Rating | 3.6 / 5 | 3.7 / 5 |
| Primary differentiator | One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | Carries Continuum's decades-old industrial-design pedigree (the Reebok Pump) into EPAM's enterprise software engineering scale |
| Pricing model | Project-based, retainer | Enterprise consulting engagement (project-based or retainer) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Adobe Creative Suite, Design systems/Storybook |
| Industries served | Enterprise transformation, Consumer products | Enterprise transformation, Healthcare, Consumer products |
Huge Inc vs EPAM Continuum: overview
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and spent most of its history inside Interpublic Group. That changed in December 2024, when private equity firm AEA Investors bought the agency and merged it with Hero Digital; Huge then relocated its HQ to Manhattan in October 2025. Post-merger headcount runs around 1,240 people, and — like most agencies at this scale — engagement sizes aren't published, following large-agency norms instead of a fixed rate card.
EPAM Continuum
Continuum's design pedigree predates most of the firms on this list — Gianfranco Zaccai founded it in Boston in 1983, and the studio went on to shape landmark industrial-design work including the Reebok Pump. EPAM Systems acquired Continuum in 2018, folding it into what's now EPAM Continuum, a practice that fuses strategy, design, and engineering rather than treating design as a standalone deliverable. That combination — decades-old industrial-design credibility running inside a large enterprise software engineering consultancy — is unusual among the names in this list.
Services and capabilities: Huge Inc vs EPAM Continuum
| Capability | Huge Inc | EPAM Continuum |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✓ |
Tech stack comparison: Huge Inc vs EPAM Continuum
| Framework / platform | Huge Inc | EPAM Continuum |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs EPAM Continuum
| Criterion | Huge Inc | EPAM Continuum |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs EPAM Continuum
| Dimension | Huge Inc | EPAM Continuum |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Enterprise transformation, Healthcare, Consumer products |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Enterprise product design bundled with large-scale software engineering delivery, Legacy industrial-design-adjacent hardware-software product programs |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs EPAM Continuum: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger adds capabilities beyond the original Huge offering |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independent studio |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| EPAM Continuum | |
|---|---|
| + | Decades of design pedigree predating most agencies on this list, including landmark industrial-design work |
| + | Integrates strategy, design, and engineering rather than treating design as a standalone deliverable |
| + | Backed by EPAM's much larger global technology-consulting and engineering bench |
| + | Long operating history gives it enterprise case studies across multiple industries |
| - | Acquired into EPAM Systems in 2018 — no longer an independent design consultancy |
| - | Consultancy scale and pricing are less accessible to startups than boutique studios |
| - | Design work here comes bundled with broader technology consulting rather than offered as a standalone service |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose EPAM Continuum?
A typical fit: enterprise product design bundled with large-scale software engineering delivery.
Carries Continuum's decades-old industrial-design pedigree (the Reebok Pump) into EPAM's enterprise software engineering scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Healthcare, Consumer products.
Decision matrix: Huge Inc vs EPAM Continuum
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | EPAM Continuum |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs EPAM Continuum (Not published) |
| You need specialist depth in a specific vertical | EPAM Continuum |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs EPAM Continuum
| Use case | Huge Inc fit | EPAM Continuum fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Strong | Both equally |
| Enterprise product design bundled with large-scale software engineering delivery | Strong | Strong | Both equally |
| Legacy industrial-design-adjacent hardware-software product programs | Limited | Strong | EPAM Continuum |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs EPAM Continuum
EPAM Continuum (3.7/5) is the stronger overall choice for most Product Design projects. Carries Continuum's decades-old industrial-design pedigree (the Reebok Pump) into EPAM's enterprise software engineering scale.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs EPAM Continuum FAQ
Is Huge Inc better than EPAM Continuum?
EPAM Continuum (3.7/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. EPAM Continuum's strongest advantage: decades of design pedigree predating most agencies on this list, including landmark industrial-design work.
How do Huge Inc and EPAM Continuum differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. EPAM Continuum uses enterprise consulting engagement (project-based or retainer) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or EPAM Continuum?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and EPAM Continuum?
Huge Inc's primary differentiator is: one of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. EPAM Continuum's primary differentiator is: carries Continuum's decades-old industrial-design pedigree (the Reebok Pump) into EPAM's enterprise software engineering scale. They also differ in team size (~1,240 vs Not published (operates within EPAM's global engineering workforce)), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Enterprise transformation, Healthcare).
Verify all details directly with each agency before making a decision.