Huge Inc vs Fireart Studio: full comparison for 2026
Quick verdict
Fireart Studio (4.4/5) edges ahead of Huge Inc (3.6/5) overall. Fireart Studio is the better choice for Startups, mid-market — design plus full development, one studio. Huge Inc is the stronger option for large enterprise brands, big agency mid-restructure. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Fireart Studio: head-to-head summary
| Criterion | Huge Inc | Fireart Studio |
|---|---|---|
| Founded | 1999 | 2013 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Warsaw, Poland (Ukraine-founded roots) |
| Team size | ~1,240 | 100–150+ |
| Rating | 3.6 / 5 | 4.4 / 5 |
| Primary differentiator | One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | 700+ delivered projects for 200+ clients, backed by Clutch's independently verified 'Leading UX Design Team' recognition |
| Pricing model | Project-based, retainer | Fixed project, dedicated team, T&M |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, React, Next.js |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, Consumer products |
Huge Inc vs Fireart Studio: overview
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and spent most of its history inside Interpublic Group. That changed in December 2024, when private equity firm AEA Investors bought the agency and merged it with Hero Digital; Huge then relocated its HQ to Manhattan in October 2025. Post-merger headcount runs around 1,240 people, and — like most agencies at this scale — engagement sizes aren't published, following large-agency norms instead of a fixed rate card.
Fireart Studio
Fireart Studio began in 2013 with Ukrainian roots and now runs out of Warsaw, Poland, having scaled from a single founder to 150+ people over a decade. The studio's track record — 700+ delivered projects for 200+ clients — earned it Clutch's "Leading UX Design Team" recognition, plus Top Graphic Design Company nods from DesignRush and The Manifest. Fireart pairs product design with full software development, so clients get one vendor for both rather than stitching design and engineering together themselves.
Services and capabilities: Huge Inc vs Fireart Studio
| Capability | Huge Inc | Fireart Studio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Fireart Studio
| Framework / platform | Huge Inc | Fireart Studio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Fireart Studio
| Criterion | Huge Inc | Fireart Studio |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Fireart Studio
| Dimension | Huge Inc | Fireart Studio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, Consumer products |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | End-to-end SaaS product design and development, Startup MVP design and build |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Fireart Studio: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger adds capabilities beyond the original Huge offering |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independent studio |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Fireart Studio | |
|---|---|
| + | 700+ delivered projects for 200+ clients over 12 years is one of the deepest track records among the boutiques here |
| + | Clutch's 'Leading UX Design Team' recognition, plus Top Graphic Design Company nods from DesignRush and The Manifest |
| + | Scaled from a single founder to 150+ people while keeping a single-studio, boutique culture |
| + | Pairs product design with full software development under one vendor |
| - | Relocated its HQ from Ukraine to Warsaw amid regional instability — worth asking about for delivery continuity |
| - | $20K minimum engagement (per company website; independently unverifiable) sits mid-tier among boutiques here |
| - | Development-heavy focus trades off some pure design specialization against research-only studios |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Fireart Studio?
A typical fit: end-to-end SaaS product design and development.
700+ delivered projects for 200+ clients, backed by Clutch's independently verified 'Leading UX Design Team' recognition. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Consumer products.
Decision matrix: Huge Inc vs Fireart Studio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Fireart Studio |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Fireart Studio ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Fireart Studio
| Use case | Huge Inc fit | Fireart Studio fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| End-to-end SaaS product design and development | Limited | Strong | Fireart Studio |
| Startup MVP design and build | Limited | Strong | Fireart Studio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Fireart Studio
Fireart Studio (4.4/5) is the stronger overall choice for most Product Design projects. 700+ delivered projects for 200+ clients, backed by Clutch's independently verified 'Leading UX Design Team' recognition.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Fireart Studio FAQ
Is Huge Inc better than Fireart Studio?
Fireart Studio (4.4/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. Fireart Studio's strongest advantage: 700+ delivered projects for 200+ clients over 12 years is one of the deepest track records among the boutiques here.
How do Huge Inc and Fireart Studio differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Fireart Studio uses fixed project, dedicated team, t&m pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Fireart Studio?
Fireart Studio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Fireart Studio?
Huge Inc's primary differentiator is: one of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Fireart Studio's primary differentiator is: 700+ delivered projects for 200+ clients, backed by Clutch's independently verified 'Leading UX Design Team' recognition. They also differ in team size (~1,240 vs 100–150+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Consumer products).
Verify all details directly with each agency before making a decision.