Huge Inc vs Fresh Tilled Soil: full comparison for 2026
Quick verdict
Fresh Tilled Soil (3.9/5) edges ahead of Huge Inc (3.6/5) overall. Fresh Tilled Soil is the better choice for Mid-market, enterprise — long-tenured Boston UX boutique. Huge Inc is the stronger option for large enterprise brands, big agency mid-restructure. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Fresh Tilled Soil: head-to-head summary
| Criterion | Huge Inc | Fresh Tilled Soil |
|---|---|---|
| Founded | 1999 | 2005 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Boston, MA, USA |
| Team size | ~1,240 | 11–50 |
| Rating | 3.6 / 5 | 3.9 / 5 |
| Primary differentiator | One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group |
| Pricing model | Project-based, retainer | Fixed project |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, React |
| Industries served | Enterprise transformation, Consumer products | Enterprise transformation, Consumer products |
Huge Inc vs Fresh Tilled Soil: overview
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and spent most of its history inside Interpublic Group. That changed in December 2024, when private equity firm AEA Investors bought the agency and merged it with Hero Digital; Huge then relocated its HQ to Manhattan in October 2025. Post-merger headcount runs around 1,240 people, and — like most agencies at this scale — engagement sizes aren't published, following large-agency norms instead of a fixed rate card.
Fresh Tilled Soil
Fresh Tilled Soil opened in Boston in 2005, building a UX/UI design and front-end development practice with clients including FedEx, GE, Titleist, and Boston Private Bank across more than 700 projects. In 2020 the firm joined ADK Group, operating today as "Fresh Tilled Soil, an ADK Group Company" — a detail worth knowing since it's no longer fully independent. The team stays compact at 11–50 people, keeping the studio boutique in feel even inside a larger group structure.
Services and capabilities: Huge Inc vs Fresh Tilled Soil
| Capability | Huge Inc | Fresh Tilled Soil |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Fresh Tilled Soil
| Framework / platform | Huge Inc | Fresh Tilled Soil |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Fresh Tilled Soil
| Criterion | Huge Inc | Fresh Tilled Soil |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs Fresh Tilled Soil
| Dimension | Huge Inc | Fresh Tilled Soil |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Enterprise transformation, Consumer products |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | UX/UI redesign for a mid-market or enterprise brand, Front-end development paired with UX design for an existing product |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Fresh Tilled Soil: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger adds capabilities beyond the original Huge offering |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independent studio |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Fresh Tilled Soil | |
|---|---|
| + | 700+ delivered projects since 2005 across a named client list including FedEx and GE |
| + | Two decades of continuous operation under the same brand |
| + | Compact 11–50 person team keeps client relationships direct |
| + | ADK Group membership since 2020 adds access to a broader group's resources |
| - | No longer fully independent — operates as part of ADK Group since 2020 |
| - | An 11–50 person team caps capacity for very large, multi-workstream programs |
| - | Pricing and minimum engagement size aren't published |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Fresh Tilled Soil?
A typical fit: UX/UI redesign for a mid-market or enterprise brand.
700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Decision matrix: Huge Inc vs Fresh Tilled Soil
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Fresh Tilled Soil |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Fresh Tilled Soil (Not published) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Fresh Tilled Soil
| Use case | Huge Inc fit | Fresh Tilled Soil fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| UX/UI redesign for a mid-market or enterprise brand | Limited | Strong | Fresh Tilled Soil |
| Front-end development paired with UX design for an existing product | Limited | Strong | Fresh Tilled Soil |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Fresh Tilled Soil
Fresh Tilled Soil (3.9/5) is the stronger overall choice for most Product Design projects. 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Fresh Tilled Soil FAQ
Is Huge Inc better than Fresh Tilled Soil?
Fresh Tilled Soil (3.9/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. Fresh Tilled Soil's strongest advantage: 700+ delivered projects since 2005 across a named client list including FedEx and GE.
How do Huge Inc and Fresh Tilled Soil differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Fresh Tilled Soil uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Fresh Tilled Soil?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Fresh Tilled Soil?
Huge Inc's primary differentiator is: one of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Fresh Tilled Soil's primary differentiator is: 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group. They also differ in team size (~1,240 vs 11–50), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Enterprise transformation, Consumer products).
Verify all details directly with each agency before making a decision.