Huge Inc vs Halo Lab: full comparison for 2026
Quick verdict
Halo Lab (4.4/5) edges ahead of Huge Inc (3.6/5) overall. Halo Lab is the better choice for E-commerce, web apps — #1 Dribbble-ranked studio. Huge Inc is the stronger option for large enterprise brands, big agency mid-restructure. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Halo Lab: head-to-head summary
| Criterion | Huge Inc | Halo Lab |
|---|---|---|
| Founded | 1999 | 2014 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Multiple offices across 3 time zones (Ukraine-rooted) |
| Team size | ~1,240 | 130+ |
| Rating | 3.6 / 5 | 4.4 / 5 |
| Primary differentiator | One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Webflow, React |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, E-commerce / retail, Consumer products |
Huge Inc vs Halo Lab: overview
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and spent most of its history inside Interpublic Group. That changed in December 2024, when private equity firm AEA Investors bought the agency and merged it with Hero Digital; Huge then relocated its HQ to Manhattan in October 2025. Post-merger headcount runs around 1,240 people, and — like most agencies at this scale — engagement sizes aren't published, following large-agency norms instead of a fixed rate card.
Halo Lab
Halo Lab doesn't publish a precise founding date; the studio's own claim of "12 years" of experience as of 2026 implies a start around 2014. What's verifiable is the scale and recognition: 130+ people across multiple offices in three time zones, Ukraine-rooted, holding a 4.9 Clutch rating, 70+ design awards, and — currently — the #1 spot on Dribbble's global team rankings, a running signal of visual design quality that's harder to fake than a one-time award.
Services and capabilities: Huge Inc vs Halo Lab
| Capability | Huge Inc | Halo Lab |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Halo Lab
| Framework / platform | Huge Inc | Halo Lab |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Huge Inc vs Halo Lab
| Criterion | Huge Inc | Halo Lab |
|---|---|---|
| Minimum engagement | Not published | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Halo Lab
| Dimension | Huge Inc | Halo Lab |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, E-commerce / retail, Consumer products |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | E-commerce platform redesign, Marketing site plus product design bundle |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Halo Lab: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger adds capabilities beyond the original Huge offering |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independent studio |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Halo Lab | |
|---|---|
| + | Currently the #1-ranked Dribbble Team globally — an independently observable, ongoing quality signal |
| + | 70+ design awards and a 4.9 Clutch rating make it one of the most consistently recognized studios here |
| + | 130+ person team spans multiple offices and three time zones, supporting larger programs |
| + | Broad service coverage from complex web apps through marketing sites, e-commerce, and mobile |
| - | Exact founding year isn't confirmed — the '12 years as of 2026' claim implies ~2014 but isn't independently verified |
| - | Ukraine-rooted origins carry the same regional-continuity considerations as other studios in this list |
| - | Its broad service range trades some singular specialization against fintech- or research-focused boutiques |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Halo Lab?
A typical fit: e-commerce platform redesign.
Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, E-commerce / retail, Consumer products.
Decision matrix: Huge Inc vs Halo Lab
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Halo Lab |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Halo Lab ($10K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Halo Lab |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Halo Lab
| Use case | Huge Inc fit | Halo Lab fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| E-commerce platform redesign | Limited | Strong | Halo Lab |
| Marketing site plus product design bundle | Limited | Strong | Halo Lab |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Halo Lab
Halo Lab (4.4/5) is the stronger overall choice for most Product Design projects. Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Halo Lab FAQ
Is Huge Inc better than Halo Lab?
Halo Lab (4.4/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. Halo Lab's strongest advantage: currently the #1-ranked Dribbble Team globally — an independently observable, ongoing quality signal.
How do Huge Inc and Halo Lab differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Halo Lab uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Halo Lab?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Halo Lab?
Huge Inc's primary differentiator is: one of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Halo Lab's primary differentiator is: currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating. They also differ in team size (~1,240 vs 130+), minimum engagement (Not published vs $10K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, E-commerce / retail).
Verify all details directly with each agency before making a decision.