Huge Inc vs UX studio: full comparison for 2026
Quick verdict
UX studio (4.3/5) edges ahead of Huge Inc (3.7/5) overall. UX studio is the better choice for b2B SaaS teams with complex products that want research completed before any UI work begins.. Huge Inc is the stronger option for large enterprise brands comfortable working with a big agency that has recently changed ownership structure.. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs UX studio: head-to-head summary
| Criterion | Huge Inc | UX studio |
|---|---|---|
| Founded | 1999 | 2013 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Budapest, Hungary |
| Team size | ~1,240 | 60–71 |
| Rating | 3.7 / 5 | 4.3 / 5 |
| Best for | Large enterprise brands comfortable working with a big agency that has recently changed ownership structure. | B2B SaaS teams with complex products that want research completed before any UI work begins. |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Dovetail, Maze |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software |
Huge Inc vs UX studio: overview
Huge Inc
Founded in 1999 in Brooklyn by David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, Huge relocated its HQ to Manhattan in October 2025. The agency spent years inside Interpublic Group before being sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent restructuring clients should factor into their evaluation. Post-merger headcount sits around 1,240, and engagement sizes follow large-agency norms rather than a published per-project rate.
UX studio
UX studio (uxstudioteam.com) was founded in 2013 by David Pasztor and is based in Budapest, Hungary, reporting 60–71 employees depending on source. The agency leads with research, focused on B2B SaaS teams simplifying complex products — a discovery-heavy methodology that offers a genuinely comparable reference point to Phenomenon Studio's own discovery-first approach.
Services and capabilities: Huge Inc vs UX studio
| Capability | Huge Inc | UX studio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs UX studio
| Framework / platform | Huge Inc | UX studio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs UX studio
| Criterion | Huge Inc | UX studio |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs UX studio
| Dimension | Huge Inc | UX studio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Complex B2B SaaS product research and redesign, Discovery-phase UX research before a full product build |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs UX studio: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned studio |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| UX studio | |
|---|---|
| + | A genuine research-first specialty, evidenced by the studio's own published case studies, not just marketing copy |
| + | Over a decade of continuous operation (since 2013) under its founding team |
| + | Focused specifically on B2B SaaS, giving real depth in untangling complex product workflows |
| + | 60–71 person team is large enough for multi-workstream engagements while staying boutique in culture |
| - | Exclusive B2B SaaS focus means less fit for consumer, healthcare, or fintech-specific projects |
| - | The research-first approach can extend project timelines for clients wanting to move straight to UI |
| - | $20K minimum engagement (per company website; independently unverifiable) is mid-tier, not the cheapest option here |
Who should choose Huge Inc?
Huge Inc is the right choice for large enterprise brands comfortable working with a big agency that has recently changed ownership structure..
One of the largest, longest-running digital agencies in this list, now merged with Hero Digital under AEA Investors ownership. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose UX studio?
UX studio is the right choice for b2B SaaS teams with complex products that want research completed before any UI work begins..
A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software.
Decision matrix: Huge Inc vs UX studio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | UX studio |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs UX studio ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs UX studio
| Use case | Huge Inc fit | UX studio fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Complex B2B SaaS product research and redesign | Limited | Strong | UX studio |
| Discovery-phase UX research before a full product build | Limited | Strong | UX studio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs UX studio
UX studio (4.3/5) is the stronger overall choice for most Product Design projects. A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products. It is best for b2B SaaS teams with complex products that want research completed before any UI work begins..
Huge Inc (3.7/5) is the better choice when large enterprise brands comfortable working with a big agency that has recently changed ownership structure.. If your situation matches those criteria, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs UX studio FAQ
Is Huge Inc better than UX studio?
UX studio (4.3/5) scores higher overall, but "better" depends on your use case. Huge Inc is better for large enterprise brands comfortable working with a big agency that has recently changed ownership structure.. UX studio is better for b2B SaaS teams with complex products that want research completed before any UI work begins..
How do Huge Inc and UX studio differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. UX studio uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or UX studio?
UX studio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and UX studio?
Huge Inc's primary differentiator is: one of the largest, longest-running digital agencies in this list, now merged with hero digital under aea investors ownership. UX studio's primary differentiator is: a research-first methodology comparable in rigor to phenomenon studio's own discovery-first approach, applied specifically to complex b2b saas products. They also differ in team size (~1,240 vs 60–71), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software).
Verify all details directly with each agency before making a decision.