Huge Inc vs UX studio: full comparison for 2026
Quick verdict
UX studio (4.3/5) edges ahead of Huge Inc (3.6/5) overall. UX studio is the better choice for B2B SaaS teams, research-first before UI. Huge Inc is the stronger option for large enterprise brands, big agency mid-restructure. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs UX studio: head-to-head summary
| Criterion | Huge Inc | UX studio |
|---|---|---|
| Founded | 1999 | 2013 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Budapest, Hungary |
| Team size | ~1,240 | 60–71 |
| Rating | 3.6 / 5 | 4.3 / 5 |
| Primary differentiator | One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Dovetail, Maze |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software |
Huge Inc vs UX studio: overview
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and spent most of its history inside Interpublic Group. That changed in December 2024, when private equity firm AEA Investors bought the agency and merged it with Hero Digital; Huge then relocated its HQ to Manhattan in October 2025. Post-merger headcount runs around 1,240 people, and — like most agencies at this scale — engagement sizes aren't published, following large-agency norms instead of a fixed rate card.
UX studio
David Pasztor founded UX studio in Budapest, Hungary in 2013, and the team has since grown to 60–71 people depending on source. The agency's whole practice is built around research coming first — a genuinely comparable methodology to Phenomenon Studio's own discovery-first approach, applied specifically to B2B SaaS products complex enough that jumping straight to UI would be a mistake.
Services and capabilities: Huge Inc vs UX studio
| Capability | Huge Inc | UX studio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs UX studio
| Framework / platform | Huge Inc | UX studio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs UX studio
| Criterion | Huge Inc | UX studio |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs UX studio
| Dimension | Huge Inc | UX studio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Complex B2B SaaS product research and redesign, Discovery-phase UX research before a full product build |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs UX studio: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger adds capabilities beyond the original Huge offering |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independent studio |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| UX studio | |
|---|---|
| + | A genuine research-first specialty, evidenced by the studio's own published case studies, not just marketing copy |
| + | Over a decade of continuous operation (since 2013) under its founding team |
| + | Focused specifically on B2B SaaS, giving real depth in untangling complex product workflows |
| + | 60–71 person team is large enough for multi-workstream engagements while staying boutique in culture |
| - | Exclusive B2B SaaS focus means less fit for consumer, healthcare, or fintech-specific projects |
| - | The research-first approach can extend project timelines for clients wanting to move straight to UI |
| - | $20K minimum engagement (per company website; independently unverifiable) is mid-tier, not the cheapest option here |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose UX studio?
A typical fit: complex B2B SaaS product research and redesign.
A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software.
Decision matrix: Huge Inc vs UX studio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | UX studio |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs UX studio ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs UX studio
| Use case | Huge Inc fit | UX studio fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Complex B2B SaaS product research and redesign | Limited | Strong | UX studio |
| Discovery-phase UX research before a full product build | Limited | Strong | UX studio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs UX studio
UX studio (4.3/5) is the stronger overall choice for most Product Design projects. A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs UX studio FAQ
Is Huge Inc better than UX studio?
UX studio (4.3/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. UX studio's strongest advantage: a genuine research-first specialty, evidenced by the studio's own published case studies, not just marketing copy.
How do Huge Inc and UX studio differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. UX studio uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or UX studio?
UX studio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and UX studio?
Huge Inc's primary differentiator is: one of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. UX studio's primary differentiator is: a research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products. They also differ in team size (~1,240 vs 60–71), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software).
Verify all details directly with each agency before making a decision.