Work & Co vs Fresh Tilled Soil: full comparison for 2026
Quick verdict
Fresh Tilled Soil (3.9/5) edges ahead of Work & Co (3.8/5) overall. Fresh Tilled Soil is the better choice for Mid-market, enterprise — long-tenured Boston UX boutique. Work & Co is the stronger option for premium brands, design paired with production-grade engineering. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Fresh Tilled Soil: head-to-head summary
| Criterion | Work & Co | Fresh Tilled Soil |
|---|---|---|
| Founded | 2013 | 2005 |
| HQ | Dumbo, Brooklyn, NY, USA | Boston, MA, USA |
| Team size | 425+ | 11–50 |
| Rating | 3.8 / 5 | 3.9 / 5 |
| Primary differentiator | A client roster (Apple, IKEA, Nike, Disney) that outsizes its ~425-person headcount, delivered through an engineering-heavy design-and-build model | 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group |
| Pricing model | Fixed project, dedicated team | Fixed project |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Next.js | Figma, Sketch, React |
| Industries served | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
Work & Co vs Fresh Tilled Soil: overview
Work & Co
Five co-founders — Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo — launched Work & Co from Dumbo, Brooklyn in May 2013. The studio has since added offices across the US, Latin America, and Europe, but headcount (roughly 425) hasn't grown to match its client list: Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney have all hired this team. Its engineering-heavy delivery model — design and front-end build under one roof — is a large part of why. Work & Co joined Accenture Song in 2023.
Fresh Tilled Soil
Fresh Tilled Soil opened in Boston in 2005, building a UX/UI design and front-end development practice with clients including FedEx, GE, Titleist, and Boston Private Bank across more than 700 projects. In 2020 the firm joined ADK Group, operating today as "Fresh Tilled Soil, an ADK Group Company" — a detail worth knowing since it's no longer fully independent. The team stays compact at 11–50 people, keeping the studio boutique in feel even inside a larger group structure.
Services and capabilities: Work & Co vs Fresh Tilled Soil
| Capability | Work & Co | Fresh Tilled Soil |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Fresh Tilled Soil
| Framework / platform | Work & Co | Fresh Tilled Soil |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Fresh Tilled Soil
| Criterion | Work & Co | Fresh Tilled Soil |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Work & Co vs Fresh Tilled Soil
| Dimension | Work & Co | Fresh Tilled Soil |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild requiring heavy front-end engineering | UX/UI redesign for a mid-market or enterprise brand, Front-end development paired with UX design for an existing product |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Fresh Tilled Soil: pros and cons
| Work & Co | |
|---|---|
| + | Client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to a ~425-person studio |
| + | Engineering-heavy delivery keeps design and build under one roof, reducing hand-off risk |
| + | Offices across the US, Europe, and Latin America support genuine multi-region delivery |
| + | Consistent track record shipping flagship consumer digital products |
| - | Now part of Accenture Song, sharing a parent with the Accenture Song listing elsewhere on this site |
| - | Its premium client base implies premium pricing, though no minimum is published |
| - | Less vertical specialization in fintech or healthcare than boutiques built around a single niche |
| Fresh Tilled Soil | |
|---|---|
| + | 700+ delivered projects since 2005 across a named client list including FedEx and GE |
| + | Two decades of continuous operation under the same brand |
| + | Compact 11–50 person team keeps client relationships direct |
| + | ADK Group membership since 2020 adds access to a broader group's resources |
| - | No longer fully independent — operates as part of ADK Group since 2020 |
| - | An 11–50 person team caps capacity for very large, multi-workstream programs |
| - | Pricing and minimum engagement size aren't published |
Who should choose Work & Co?
A typical fit: flagship consumer app redesign for a global brand.
A client roster (Apple, IKEA, Nike, Disney) that outsizes its ~425-person headcount, delivered through an engineering-heavy design-and-build model. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Fresh Tilled Soil?
A typical fit: UX/UI redesign for a mid-market or enterprise brand.
700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Decision matrix: Work & Co vs Fresh Tilled Soil
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Fresh Tilled Soil (Not published) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Fresh Tilled Soil
| Use case | Work & Co fit | Fresh Tilled Soil fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild requiring heavy front-end engineering | Strong | Limited | Work & Co |
| UX/UI redesign for a mid-market or enterprise brand | Limited | Strong | Fresh Tilled Soil |
| Front-end development paired with UX design for an existing product | Strong | Strong | Both equally |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Fresh Tilled Soil
Fresh Tilled Soil (3.9/5) is the stronger overall choice for most Product Design projects. 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group.
Work & Co (3.8/5) is worth a look if you need e-commerce platform rebuild requiring heavy front-end engineering. If your situation matches that, Work & Co is a competitive option.
Related comparisons
Work & Co vs Fresh Tilled Soil FAQ
Is Work & Co better than Fresh Tilled Soil?
Fresh Tilled Soil (3.9/5) scores higher overall, but "better" depends on your use case. Work & Co's strongest advantage: client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to a ~425-person studio. Fresh Tilled Soil's strongest advantage: 700+ delivered projects since 2005 across a named client list including FedEx and GE.
How do Work & Co and Fresh Tilled Soil differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Fresh Tilled Soil uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Fresh Tilled Soil?
Fresh Tilled Soil is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Work & Co and Fresh Tilled Soil?
Work & Co's primary differentiator is: a client roster (Apple, IKEA, Nike, Disney) that outsizes its ~425-person headcount, delivered through an engineering-heavy design-and-build model. Fresh Tilled Soil's primary differentiator is: 700+ delivered projects over two decades from a compact 11–50 person team, now operating inside the ADK Group. They also differ in team size (425+ vs 11–50), minimum engagement (Not published vs Not published), and primary industries served (Consumer products, Enterprise transformation vs Enterprise transformation, Consumer products).
Verify all details directly with each agency before making a decision.