Work & Co vs Huge Inc: full comparison for 2026
Quick verdict
Work & Co (3.8/5) edges ahead of Huge Inc (3.6/5) overall. Work & Co is the better choice for premium brands, design paired with production-grade engineering. Huge Inc is the stronger option for large enterprise brands, big agency mid-restructure. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Huge Inc: head-to-head summary
| Criterion | Work & Co | Huge Inc |
|---|---|---|
| Founded | 2013 | 1999 |
| HQ | Dumbo, Brooklyn, NY, USA | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) |
| Team size | 425+ | ~1,240 |
| Rating | 3.8 / 5 | 3.6 / 5 |
| Primary differentiator | A client roster (Apple, IKEA, Nike, Disney) that outsizes its ~425-person headcount, delivered through an engineering-heavy design-and-build model | One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger |
| Pricing model | Fixed project, dedicated team | Project-based, retainer |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Next.js | Figma, Adobe Creative Suite, React |
| Industries served | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
Work & Co vs Huge Inc: overview
Work & Co
Five co-founders — Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo — launched Work & Co from Dumbo, Brooklyn in May 2013. The studio has since added offices across the US, Latin America, and Europe, but headcount (roughly 425) hasn't grown to match its client list: Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney have all hired this team. Its engineering-heavy delivery model — design and front-end build under one roof — is a large part of why. Work & Co joined Accenture Song in 2023.
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and spent most of its history inside Interpublic Group. That changed in December 2024, when private equity firm AEA Investors bought the agency and merged it with Hero Digital; Huge then relocated its HQ to Manhattan in October 2025. Post-merger headcount runs around 1,240 people, and — like most agencies at this scale — engagement sizes aren't published, following large-agency norms instead of a fixed rate card.
Services and capabilities: Work & Co vs Huge Inc
| Capability | Work & Co | Huge Inc |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Huge Inc
| Framework / platform | Work & Co | Huge Inc |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Huge Inc
| Criterion | Work & Co | Huge Inc |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Work & Co vs Huge Inc
| Dimension | Work & Co | Huge Inc |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild requiring heavy front-end engineering | Enterprise brand and digital product redesign, Large-scale web platform modernization |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Huge Inc: pros and cons
| Work & Co | |
|---|---|
| + | Client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to a ~425-person studio |
| + | Engineering-heavy delivery keeps design and build under one roof, reducing hand-off risk |
| + | Offices across the US, Europe, and Latin America support genuine multi-region delivery |
| + | Consistent track record shipping flagship consumer digital products |
| - | Now part of Accenture Song, sharing a parent with the Accenture Song listing elsewhere on this site |
| - | Its premium client base implies premium pricing, though no minimum is published |
| - | Less vertical specialization in fintech or healthcare than boutiques built around a single niche |
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger adds capabilities beyond the original Huge offering |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independent studio |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
Who should choose Work & Co?
A typical fit: flagship consumer app redesign for a global brand.
A client roster (Apple, IKEA, Nike, Disney) that outsizes its ~425-person headcount, delivered through an engineering-heavy design-and-build model. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Decision matrix: Work & Co vs Huge Inc
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Huge Inc (Not published) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Huge Inc
| Use case | Work & Co fit | Huge Inc fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild requiring heavy front-end engineering | Strong | Limited | Work & Co |
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Limited | Strong | Huge Inc |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Huge Inc
Work & Co (3.8/5) is the stronger overall choice for most Product Design projects. A client roster (Apple, IKEA, Nike, Disney) that outsizes its ~425-person headcount, delivered through an engineering-heavy design-and-build model.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Work & Co vs Huge Inc FAQ
Is Work & Co better than Huge Inc?
Work & Co (3.8/5) scores higher overall, but "better" depends on your use case. Work & Co's strongest advantage: client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to a ~425-person studio. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies.
How do Work & Co and Huge Inc differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Huge Inc?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Work & Co and Huge Inc?
Work & Co's primary differentiator is: a client roster (Apple, IKEA, Nike, Disney) that outsizes its ~425-person headcount, delivered through an engineering-heavy design-and-build model. Huge Inc's primary differentiator is: one of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. They also differ in team size (425+ vs ~1,240), minimum engagement (Not published vs Not published), and primary industries served (Consumer products, Enterprise transformation vs Enterprise transformation, Consumer products).
Verify all details directly with each agency before making a decision.