Top Product Design Agencies

Doberman vs Gapsy Studio: full comparison for 2026

Quick verdict

Gapsy Studio (4.5/5) edges ahead of Doberman (3.8/5) overall. Gapsy Studio is the better choice for Fintech, SaaS, healthcare — 5.0-rated boutique, deep track record. Doberman is the stronger option for Nordic/European enterprises, service design backed by EY network. The right choice depends on your project size, budget, and required tech stack.

Doberman vs Gapsy Studio: head-to-head summary

Criterion Doberman Gapsy Studio
Founded 1998 2014
HQ Stockholm, Sweden (also Oslo and Copenhagen) Dnipro, Ukraine
Team size 100+ (within EY's global network) Collective model, size not published (500+ completed projects)
Rating 3.8 / 5 4.5 / 5
Primary differentiator Nearly three decades of Nordic service-and-product-design work, now backed by EY's global consulting network after its majority-stake acquisition A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a studio that doesn't publish its own headcount
Pricing model Enterprise consulting engagement (project-based or retainer) Fixed project, dedicated team
Min. engagement Not published $10K (per company website; independently unverifiable)
Primary tech stack Figma, Miro, Adobe Creative Suite Figma, Webflow, After Effects
Industries served Financial services / fintech, Enterprise transformation Financial services / fintech, SaaS / B2B software, Healthcare, EdTech, E-commerce / retail

Doberman vs Gapsy Studio: overview

Doberman

Doberman started in Stockholm in 1998 and grew into a 100+ person design and innovation firm with studios in Stockholm, Oslo, and Copenhagen before EY acquired a majority stake, folding it into EY's much larger consulting network. Its client list spans Google, Swedish banks, and public-sector organizations, and Doberman positions itself around service and product innovation rather than pure visual design — helping organizations design new services and customer experiences, not just interfaces.

Gapsy Studio

Gapsy Studio describes its own history as running "since 2014" — treated here as self-reported since it's not independently confirmed — from a base in Dnipro, Ukraine. Rather than stating a team size, the studio calls itself a "collective of creative professionals," pointing instead to 500+ completed projects and a 5.0/5.0 Clutch rating across 52 reviews. Thirteen-plus international awards from Behance, Awwwards, FWA, CSS Winner, Titan Awards, and DesignRush back the rating, and the studio's client work spans fintech, SaaS, health, education, and retail.

Services and capabilities: Doberman vs Gapsy Studio

Capability Doberman Gapsy Studio
Product design
UX research
Branding
Web development
Mobile development
Design systems

Tech stack comparison: Doberman vs Gapsy Studio

Framework / platform Doberman Gapsy Studio
Figma
Webflow N/A
React N/A
Framer N/A N/A
Adobe Creative Suite N/A
Design systems/Storybook N/A N/A
After Effects N/A

Pricing comparison: Doberman vs Gapsy Studio

Criterion Doberman Gapsy Studio
Minimum engagement Not published $10K (per company website; independently unverifiable)
Engagement models Fixed project, Retainer Fixed project, Dedicated team
Rate transparency Minimum disclosed Minimum disclosed
Price tier Mid-market Accessible

Target audience comparison: Doberman vs Gapsy Studio

Dimension Doberman Gapsy Studio
Best company size Startup to mid-market Startup to mid-market
Best industries Financial services / fintech, Enterprise transformation Financial services / fintech, SaaS / B2B software, Healthcare
Best use cases Service design for a Nordic bank or public-sector organization, Product innovation engagement backed by a large consulting network Fintech app UI/UX with brand identity work, Healthcare or EdTech product redesign
Typical project type Fixed project Fixed project

Doberman vs Gapsy Studio: pros and cons

Doberman
+ Nearly three decades of continuous operation since 1998, longer than most European boutiques on this list
+ Three-city Nordic studio footprint (Stockholm, Oslo, Copenhagen)
+ EY's majority-stake backing provides access to a much larger global consulting network
+ Client list includes Google alongside major Swedish banks and public-sector organizations
- Majority acquired by EY, so clients are hiring into a large consulting network rather than an independent boutique
- Nordic-centered office footprint may mean less overlap with US or APAC business hours
- Team size figures blend Doberman's own ~100 staff with EY's much larger combined network, making direct capacity comparison harder
Gapsy Studio
+ 5.0/5.0 Clutch rating across 52 public reviews — one of the highest verified scores in this roster
+ 13+ international design awards across Behance, Awwwards, FWA, CSS Winner, Titan Awards, and DesignRush
+ 500+ completed projects demonstrates a substantial delivery track record
+ Covers five distinct industries (fintech, SaaS, health, education, retail) from one team
- Doesn't publish a specific headcount, describing itself as a 'collective' — harder to gauge delivery capacity
- Founding year is self-reported ('since 2014') rather than independently confirmed
- Its broad five-industry positioning trades off some depth against single-vertical specialists like UXDA

Who should choose Doberman?

A typical fit: service design for a Nordic bank or public-sector organization.

Nearly three decades of Nordic service-and-product-design work, now backed by EY's global consulting network after its majority-stake acquisition. Minimum engagement starts at Not published. Works best with clients in Financial services / fintech, Enterprise transformation.

Who should choose Gapsy Studio?

A typical fit: fintech app UI/UX with brand identity work.

A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a studio that doesn't publish its own headcount. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, SaaS / B2B software, Healthcare, EdTech, E-commerce / retail.

Decision matrix: Doberman vs Gapsy Studio

Your situation Recommended choice
You need full-ownership delivery on a defined project scope Doberman
You need a large dedicated team for an ongoing programme Gapsy Studio
Your budget is at the lower end Compare: Doberman (Not published) vs Gapsy Studio ($10K (per company website; independently unverifiable))
You need specialist depth in a specific vertical Gapsy Studio
You need staff augmentation or team extension Neither; consider alternatives that offer staff aug
You need consulting before committing to a build Both may offer discovery engagements

Use case fit: Doberman vs Gapsy Studio

Use case Doberman fit Gapsy Studio fit Winner
Service design for a Nordic bank or public-sector organization Strong Limited Doberman
Product innovation engagement backed by a large consulting network Strong Strong Both equally
Fintech app UI/UX with brand identity work Limited Strong Gapsy Studio
Healthcare or EdTech product redesign Limited Strong Gapsy Studio
Fixed-price product build Limited Limited Both equally
Dedicated design team augmentation Limited Limited Both equally

Verdict: Doberman vs Gapsy Studio

Gapsy Studio (4.5/5) is the stronger overall choice for most Product Design projects. A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a studio that doesn't publish its own headcount.

Doberman (3.8/5) is worth a look if you need product innovation engagement backed by a large consulting network. If your situation matches that, Doberman is a competitive option.

Related comparisons

Doberman vs Gapsy Studio FAQ

Is Doberman better than Gapsy Studio?

Gapsy Studio (4.5/5) scores higher overall, but "better" depends on your use case. Doberman's strongest advantage: nearly three decades of continuous operation since 1998, longer than most European boutiques on this list. Gapsy Studio's strongest advantage: 5.0/5.0 Clutch rating across 52 public reviews — one of the highest verified scores in this roster.

How do Doberman and Gapsy Studio differ in pricing?

Doberman uses enterprise consulting engagement (project-based or retainer) pricing with a minimum engagement of Not published. Gapsy Studio uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.

Which is better for enterprise: Doberman or Gapsy Studio?

Gapsy Studio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.

What are the main differences between Doberman and Gapsy Studio?

Doberman's primary differentiator is: nearly three decades of Nordic service-and-product-design work, now backed by EY's global consulting network after its majority-stake acquisition. Gapsy Studio's primary differentiator is: a perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a studio that doesn't publish its own headcount. They also differ in team size (100+ (within EY's global network) vs Collective model, size not published (500+ completed projects)), minimum engagement (Not published vs $10K (per company website; independently unverifiable)), and primary industries served (Financial services / fintech, Enterprise transformation vs Financial services / fintech, SaaS / B2B software).

Verify all details directly with each agency before making a decision.