Huge Inc vs ANML: full comparison for 2026
Quick verdict
ANML (3.8/5) edges ahead of Huge Inc (3.6/5) overall. ANML is the better choice for B2B, healthcare, AI startups — tiny senior team. Huge Inc is the stronger option for large enterprise brands, big agency mid-restructure. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs ANML: head-to-head summary
| Criterion | Huge Inc | ANML |
|---|---|---|
| Founded | 1999 | 2012 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Silicon Valley, CA, USA |
| Team size | ~1,240 | ~10 (per LinkedIn) |
| Rating | 3.6 / 5 | 3.8 / 5 |
| Primary differentiator | One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | One of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work |
| Pricing model | Project-based, retainer | Fixed project |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch |
| Industries served | Enterprise transformation, Consumer products | Healthcare, SaaS / B2B software |
Huge Inc vs ANML: overview
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and spent most of its history inside Interpublic Group. That changed in December 2024, when private equity firm AEA Investors bought the agency and merged it with Hero Digital; Huge then relocated its HQ to Manhattan in October 2025. Post-merger headcount runs around 1,240 people, and — like most agencies at this scale — engagement sizes aren't published, following large-agency norms instead of a fixed rate card.
ANML
ANML (Animal) launched in 2012 and has stayed genuinely small — LinkedIn lists roughly 10 employees — while operating out of Silicon Valley. That size is the point: the studio positions itself as a boutique UI/UX design shop where clients work directly with senior people, concentrated specifically on B2B, healthcare, and AI engagements rather than spreading across unrelated verticals.
Services and capabilities: Huge Inc vs ANML
| Capability | Huge Inc | ANML |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs ANML
| Framework / platform | Huge Inc | ANML |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs ANML
| Criterion | Huge Inc | ANML |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs ANML
| Dimension | Huge Inc | ANML |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Healthcare, SaaS / B2B software |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | B2B SaaS product design for a small, senior team, Healthcare product UX with a boutique studio |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs ANML: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger adds capabilities beyond the original Huge offering |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independent studio |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| ANML | |
|---|---|
| + | 13 years of continuous operation since 2012 |
| + | A roughly 10-person team means direct access to senior designers on every project |
| + | Focused specifically on B2B, healthcare, and AI rather than spreading across unrelated verticals |
| + | Boutique scale keeps overhead — and likely pricing — lower than mid-size studios |
| - | A ~10-person team caps capacity for large or multi-workstream programs |
| - | Minimum engagement isn't published, so budget planning requires a direct conversation |
| - | Small scale means less multi-region delivery capacity than larger studios on this list |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose ANML?
A typical fit: B2B SaaS product design for a small, senior team.
One of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work. Minimum engagement starts at Not published. Works best with clients in Healthcare, SaaS / B2B software.
Decision matrix: Huge Inc vs ANML
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs ANML (Not published) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs ANML
| Use case | Huge Inc fit | ANML fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| B2B SaaS product design for a small, senior team | Limited | Strong | ANML |
| Healthcare product UX with a boutique studio | Limited | Strong | ANML |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs ANML
ANML (3.8/5) is the stronger overall choice for most Product Design projects. One of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs ANML FAQ
Is Huge Inc better than ANML?
ANML (3.8/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. ANML's strongest advantage: 13 years of continuous operation since 2012.
How do Huge Inc and ANML differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. ANML uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or ANML?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and ANML?
Huge Inc's primary differentiator is: one of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. ANML's primary differentiator is: one of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work. They also differ in team size (~1,240 vs ~10 (per LinkedIn)), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Healthcare, SaaS / B2B software).
Verify all details directly with each agency before making a decision.