Huge Inc vs Eleken: full comparison for 2026
Quick verdict
Eleken (4.1/5) edges ahead of Huge Inc (3.6/5) overall. Eleken is the better choice for SaaS teams, subscription embedded designer, no fixed-price haggling. Huge Inc is the stronger option for large enterprise brands, big agency mid-restructure. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Eleken: head-to-head summary
| Criterion | Huge Inc | Eleken |
|---|---|---|
| Founded | 1999 | 2015 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Distributed team, roots in Kyiv, Ukraine |
| Team size | ~1,240 | 40+ to 100+ (approximate; reported figures vary by source) |
| Rating | 3.6 / 5 | 4.1 / 5 |
| Primary differentiator | One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger | A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects |
| Pricing model | Project-based, retainer | Subscription (dedicated full-time or part-time designer) |
| Min. engagement | Not published | $6,599/month (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Design systems/Storybook, Miro |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software |
Huge Inc vs Eleken: overview
Huge Inc
Huge started in Brooklyn in 1999 under founders David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and spent most of its history inside Interpublic Group. That changed in December 2024, when private equity firm AEA Investors bought the agency and merged it with Hero Digital; Huge then relocated its HQ to Manhattan in October 2025. Post-merger headcount runs around 1,240 people, and — like most agencies at this scale — engagement sizes aren't published, following large-agency norms instead of a fixed rate card.
Eleken
Eleken traces to 2015 with roots in Kyiv, Ukraine, and now operates as a distributed team reported at anywhere from 40+ to 100+ designers depending on the source. Instead of quoting a fixed project price, Eleken sells a subscription — roughly $6,599 a month for a dedicated full-time designer, with part-time also available — a genuinely different model from the fixed-price and T&M norm found elsewhere in this roster. The studio is SaaS-only, holding a 4.9 Clutch rating across 200+ projects and covering complex B2B, AI, data, and geospatial or low-code/no-code products.
Services and capabilities: Huge Inc vs Eleken
| Capability | Huge Inc | Eleken |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Eleken
| Framework / platform | Huge Inc | Eleken |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Eleken
| Criterion | Huge Inc | Eleken |
|---|---|---|
| Minimum engagement | Not published | $6,599/month (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Subscription |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Eleken
| Dimension | Huge Inc | Eleken |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Embedded product designer for an ongoing SaaS roadmap, Complex B2B or AI product design on a monthly subscription |
| Typical project type | Fixed project | Subscription |
Huge Inc vs Eleken: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger adds capabilities beyond the original Huge offering |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independent studio |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Eleken | |
|---|---|
| + | 4.9 Clutch rating across 200+ completed projects and 70+ published case studies |
| + | Subscription pricing gives predictable monthly cost instead of a large fixed-price contract |
| + | SaaS-only focus, including complex B2B, AI, data, and geospatial products, builds real vertical depth |
| + | Part-time subscription option available for teams that don't need a full-time designer |
| - | Reported team size varies widely by source (40+ to 100+), making capacity planning imprecise |
| - | SaaS-only positioning rules it out for consumer, healthcare, or brand-led engagements |
| - | Subscription pricing can cost more than a fixed-price project for a short, well-defined engagement |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Eleken?
A typical fit: embedded product designer for an ongoing SaaS roadmap.
A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects. Minimum engagement starts at $6,599/month (per company website; independently unverifiable). Works best with clients in SaaS / B2B software.
Decision matrix: Huge Inc vs Eleken
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Eleken ($6,599/month (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Eleken
| Use case | Huge Inc fit | Eleken fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Embedded product designer for an ongoing SaaS roadmap | Limited | Strong | Eleken |
| Complex B2B or AI product design on a monthly subscription | Limited | Strong | Eleken |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Eleken
Eleken (4.1/5) is the stronger overall choice for most Product Design projects. A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Eleken FAQ
Is Huge Inc better than Eleken?
Eleken (4.1/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. Eleken's strongest advantage: 4.9 Clutch rating across 200+ completed projects and 70+ published case studies.
How do Huge Inc and Eleken differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Eleken uses subscription (dedicated full-time or part-time designer) pricing with a minimum engagement of $6,599/month (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Eleken?
Eleken is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Eleken?
Huge Inc's primary differentiator is: one of the oldest agency names on this list, now rebuilt through a 2024 AEA Investors acquisition and Hero Digital merger. Eleken's primary differentiator is: a SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects. They also differ in team size (~1,240 vs 40+ to 100+ (approximate; reported figures vary by source)), minimum engagement (Not published vs $6,599/month (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software).
Verify all details directly with each agency before making a decision.