MetaLab vs Excited: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of MetaLab (4.1/5) overall. Excited is the better choice for SaaS/fintech teams, Clutch-ranked specialist, accessible rates. MetaLab is the stronger option for well-funded SaaS/fintech, full-stack design through design systems. The right choice depends on your project size, budget, and required tech stack.
MetaLab vs Excited: head-to-head summary
| Criterion | MetaLab | Excited |
|---|---|---|
| Founded | 2006 | 2018 |
| HQ | Victoria, British Columbia, Canada (remote-first) | Lviv, Ukraine |
| Team size | 160+ | 100+ |
| Rating | 4.1 / 5 | 4.6 / 5 |
| Primary differentiator | A Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person studio, delivered full-stack from research through design systems | A sustained Top 5 global UX agency ranking on Clutch, with about 70% of reviews specifically citing quality and creativity |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | $150K+ (per industry roundups; independently unverifiable) | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Framer, Design systems/Storybook | Figma, Framer, After Effects |
| Industries served | SaaS / B2B software, Financial services / fintech, Consumer products | SaaS / B2B software, Financial services / fintech |
MetaLab vs Excited: overview
MetaLab
Andrew Wilkinson started MetaLab in 2006; by January 2017 it had become a subsidiary of his holding company Tiny, a change worth flagging since the studio is no longer independently owned. From Victoria, British Columbia, a remote-first team of 160+ people spread across 17 countries has designed products for Slack, Uber, Coinbase, Robinhood, Nike, Midjourney, and Headspace — a portfolio most agencies twice its size can't match. Engagements typically run full-stack, covering research, strategy, UX, UI, and design systems inside one team.
Excited
Excited opened in Lviv, Ukraine in 2018 and has grown to 100+ designers while holding a consistent spot among Clutch's Top 5 UX agencies worldwide — a repeated ranking, not a one-time placement. About 70% of its Clutch reviewers specifically call out quality and creativity, an unusually pointed signal for review data. The agency deliberately narrows its focus to SaaS and fintech clients, covering UX/UI, product design, branding, and motion design, with delivery experience across 20+ countries.
Services and capabilities: MetaLab vs Excited
| Capability | MetaLab | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✓ | ✗ |
Tech stack comparison: MetaLab vs Excited
| Framework / platform | MetaLab | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | ✓ | ✓ |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: MetaLab vs Excited
| Criterion | MetaLab | Excited |
|---|---|---|
| Minimum engagement | $150K+ (per industry roundups; independently unverifiable) | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: MetaLab vs Excited
| Dimension | MetaLab | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech, Consumer products | SaaS / B2B software, Financial services / fintech |
| Best use cases | SaaS product design from research through design system delivery, Fintech app redesign for a funded startup | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
MetaLab vs Excited: pros and cons
| MetaLab | |
|---|---|
| + | Portfolio spans Slack, Uber, Coinbase, Robinhood, and Midjourney — remarkable for a 160-person studio |
| + | Remote-first across 17 countries supports near-continuous delivery coverage |
| + | Full-stack model covers research through design systems without switching vendors |
| + | Nearly two decades operating under the same founding brand |
| - | No longer independently owned — became a Tiny subsidiary in 2017 |
| - | Reported $150K+ typical minimum (per industry roundups; independently unverifiable) is out of reach for early-stage startups |
| - | High-profile client list can mean longer lead times for new engagements |
| Excited | |
|---|---|
| + | Sustained Top 5 UX agency ranking worldwide by Clutch, not a one-off placement |
| + | About 70% of Clutch reviewers specifically cite quality and creativity, a strong qualitative signal |
| + | Purpose-built around SaaS and fintech, giving real vertical depth |
| + | Delivery experience across 20+ countries demonstrates broad operational reach |
| - | The claimed 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted studios |
| - | SaaS/fintech specialization means less fit outside those two verticals |
Who should choose MetaLab?
A typical fit: SaaS product design from research through design system delivery.
A Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person studio, delivered full-stack from research through design systems. Minimum engagement starts at $150K+ (per industry roundups; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech, Consumer products.
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
A sustained Top 5 global UX agency ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: MetaLab vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | MetaLab |
| You need a large dedicated team for an ongoing programme | MetaLab |
| Your budget is at the lower end | Excited |
| You need specialist depth in a specific vertical | MetaLab |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: MetaLab vs Excited
| Use case | MetaLab fit | Excited fit | Winner |
|---|---|---|---|
| SaaS product design from research through design system delivery | Strong | Strong | Both equally |
| Fintech app redesign for a funded startup | Strong | Strong | Both equally |
| SaaS product redesign for a growth-stage company | Strong | Strong | Both equally |
| Fintech UX/UI overhaul with motion design polish | Strong | Strong | Both equally |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: MetaLab vs Excited
Excited (4.6/5) is the stronger overall choice for most Product Design projects. A sustained Top 5 global UX agency ranking on Clutch, with about 70% of reviews specifically citing quality and creativity.
MetaLab (4.1/5) is worth a look if you need fintech app redesign for a funded startup. If your situation matches that, MetaLab is a competitive option.
Related comparisons
MetaLab vs Excited FAQ
Is MetaLab better than Excited?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. MetaLab's strongest advantage: portfolio spans Slack, Uber, Coinbase, Robinhood, and Midjourney — remarkable for a 160-person studio. Excited's strongest advantage: sustained Top 5 UX agency ranking worldwide by Clutch, not a one-off placement.
How do MetaLab and Excited differ in pricing?
MetaLab uses fixed project, dedicated team pricing with a minimum engagement of $150K+ (per industry roundups; independently unverifiable). Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: MetaLab or Excited?
MetaLab is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between MetaLab and Excited?
MetaLab's primary differentiator is: a Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person studio, delivered full-stack from research through design systems. Excited's primary differentiator is: a sustained Top 5 global UX agency ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. They also differ in team size (160+ vs 100+), minimum engagement ($150K+ (per industry roundups; independently unverifiable) vs $20K (per company website; independently unverifiable)), and primary industries served (SaaS / B2B software, Financial services / fintech vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.