Onething Design vs ANML: full comparison for 2026
Quick verdict
Onething Design (3.8/5) edges ahead of ANML (3.8/5) overall. Onething Design is the better choice for companies wanting BFSI, healthcare, automotive — one studio, five verticals. ANML is the stronger option for B2B, healthcare, AI startups — tiny senior team. The right choice depends on your project size, budget, and required tech stack.
Onething Design vs ANML: head-to-head summary
| Criterion | Onething Design | ANML |
|---|---|---|
| Founded | 2015 | 2012 |
| HQ | Gurugram, India (also Bangalore and San Francisco) | Silicon Valley, CA, USA |
| Team size | 52–73 | ~10 (per LinkedIn) |
| Rating | 3.8 / 5 | 3.8 / 5 |
| Primary differentiator | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence | One of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work |
| Pricing model | Fixed project, dedicated team | Fixed project |
| Min. engagement | $10K (per company website; independently unverifiable) | Not published |
| Primary tech stack | Figma, Sketch, Adobe Creative Suite | Figma, Sketch |
| Industries served | Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility | Healthcare, SaaS / B2B software |
Onething Design vs ANML: overview
Onething Design
What's now Onething Design took its current name in 2015, renamed from an earlier predecessor called Ketchup Designs Studio — so its founding date is treated as approximate. The studio runs out of Gurugram, India with offices in Bangalore and San Francisco, reporting 52–73 employees depending on source. Where most of the boutiques in this list specialize in one or two verticals, Onething goes broad: BFSI, consumer products, enterprise, healthcare, and automotive all sit inside one team's portfolio.
ANML
ANML (Animal) launched in 2012 and has stayed genuinely small — LinkedIn lists roughly 10 employees — while operating out of Silicon Valley. That size is the point: the studio positions itself as a boutique UI/UX design shop where clients work directly with senior people, concentrated specifically on B2B, healthcare, and AI engagements rather than spreading across unrelated verticals.
Services and capabilities: Onething Design vs ANML
| Capability | Onething Design | ANML |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Onething Design vs ANML
| Framework / platform | Onething Design | ANML |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Onething Design vs ANML
| Criterion | Onething Design | ANML |
|---|---|---|
| Minimum engagement | $10K (per company website; independently unverifiable) | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Mid-market |
Target audience comparison: Onething Design vs ANML
| Dimension | Onething Design | ANML |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Financial services / fintech, Consumer products, Enterprise transformation | Healthcare, SaaS / B2B software |
| Best use cases | BFSI product design for a bank or insurer, Automotive digital interface design | B2B SaaS product design for a small, senior team, Healthcare product UX with a boutique studio |
| Typical project type | Fixed project | Fixed project |
Onething Design vs ANML: pros and cons
| Onething Design | |
|---|---|
| + | Covers five distinct industries from a single team, useful for clients working across multiple verticals |
| + | US (San Francisco) and India (Gurugram, Bangalore) footprint supports round-the-clock delivery |
| + | $10K minimum engagement (per company website; independently unverifiable) is accessible relative to most peers in this roster |
| + | A decade of operation under its current name, with roots stretching back further |
| - | Founding year is approximate — the studio was renamed from an earlier predecessor in 2015 |
| - | Its broad five-industry positioning gives up some vertical-specific depth compared with specialists like UXDA |
| - | Reported employee count varies by source (52–73), making capacity planning less precise |
| ANML | |
|---|---|
| + | 13 years of continuous operation since 2012 |
| + | A roughly 10-person team means direct access to senior designers on every project |
| + | Focused specifically on B2B, healthcare, and AI rather than spreading across unrelated verticals |
| + | Boutique scale keeps overhead — and likely pricing — lower than mid-size studios |
| - | A ~10-person team caps capacity for large or multi-workstream programs |
| - | Minimum engagement isn't published, so budget planning requires a direct conversation |
| - | Small scale means less multi-region delivery capacity than larger studios on this list |
Who should choose Onething Design?
A typical fit: BFSI product design for a bank or insurer.
Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Who should choose ANML?
A typical fit: B2B SaaS product design for a small, senior team.
One of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work. Minimum engagement starts at Not published. Works best with clients in Healthcare, SaaS / B2B software.
Decision matrix: Onething Design vs ANML
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Onething Design |
| You need a large dedicated team for an ongoing programme | Onething Design |
| Your budget is at the lower end | Compare: Onething Design ($10K (per company website; independently unverifiable)) vs ANML (Not published) |
| You need specialist depth in a specific vertical | Onething Design |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Onething Design vs ANML
| Use case | Onething Design fit | ANML fit | Winner |
|---|---|---|---|
| BFSI product design for a bank or insurer | Strong | Limited | Onething Design |
| Automotive digital interface design | Strong | Limited | Onething Design |
| B2B SaaS product design for a small, senior team | Limited | Strong | ANML |
| Healthcare product UX with a boutique studio | Limited | Strong | ANML |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Onething Design vs ANML
Onething Design (3.8/5) is the stronger overall choice for most Product Design projects. Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence.
ANML (3.8/5) is worth a look if you need healthcare product UX with a boutique studio. If your situation matches that, ANML is a competitive option.
Related comparisons
Onething Design vs ANML FAQ
Is Onething Design better than ANML?
Onething Design (3.8/5) scores higher overall, but "better" depends on your use case. Onething Design's strongest advantage: covers five distinct industries from a single team, useful for clients working across multiple verticals. ANML's strongest advantage: 13 years of continuous operation since 2012.
How do Onething Design and ANML differ in pricing?
Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). ANML uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Onething Design or ANML?
Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Onething Design and ANML?
Onething Design's primary differentiator is: covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. ANML's primary differentiator is: one of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work. They also differ in team size (52–73 vs ~10 (per LinkedIn)), minimum engagement ($10K (per company website; independently unverifiable) vs Not published), and primary industries served (Financial services / fintech, Consumer products vs Healthcare, SaaS / B2B software).
Verify all details directly with each agency before making a decision.