R/GA vs ANML: full comparison for 2026
Quick verdict
ANML (3.8/5) edges ahead of R/GA (3.7/5) overall. ANML is the better choice for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio.. R/GA is the stronger option for global consumer or enterprise brands that want product design bundled with marketing-led brand strategy.. The right choice depends on your project size, budget, and required tech stack.
R/GA vs ANML: head-to-head summary
| Criterion | R/GA | ANML |
|---|---|---|
| Founded | 1977 | 2012 |
| HQ | New York City, NY, USA | United States (specific city not published) |
| Team size | ~2,000 | ~10 (per LinkedIn) |
| Rating | 3.7 / 5 | 3.8 / 5 |
| Best for | Global consumer or enterprise brands that want product design bundled with marketing-led brand strategy. | B2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio. |
| Pricing model | Project-based, retainer for ongoing programs | Fixed project |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, After Effects | Figma, Sketch |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | Healthcare, SaaS / B2B software |
R/GA vs ANML: overview
R/GA
R/GA was founded in 1977 in New York City and now operates across ten countries including Austin, London, São Paulo, Singapore, and Stockholm. After 23 years inside Interpublic Group, R/GA completed an independent buyout in March 2025 backed by private equity firm Truelink Capital — a recent structural change worth disclosing. Its differentiator is fusing digital product design with marketing and brand strategy, which shows up in strong enterprise and consumer platform work for large, recognizable brands.
ANML
ANML (Animal) was founded in 2012. Its HQ isn't explicitly published in available sources, so it is treated here as a US-based boutique without stating a specific city. Team size is genuinely small — one source cites 10 employees on LinkedIn — and the agency positions itself as a boutique UI/UX design shop concentrated on B2B, healthcare, and AI clients.
Services and capabilities: R/GA vs ANML
| Capability | R/GA | ANML |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: R/GA vs ANML
| Framework / platform | R/GA | ANML |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: R/GA vs ANML
| Criterion | R/GA | ANML |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: R/GA vs ANML
| Dimension | R/GA | ANML |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | Healthcare, SaaS / B2B software |
| Best use cases | Consumer platform redesign tied to a brand relaunch, Enterprise digital product with a marketing/campaign component | B2B SaaS product design for a small, senior team, Healthcare product UX with a boutique studio |
| Typical project type | Fixed project | Fixed project |
R/GA vs ANML: pros and cons
| R/GA | |
|---|---|
| + | Combines product design with marketing and brand strategy, useful when a client needs both from one vendor |
| + | Presence in ten countries spans North America, Europe, Latin America, and APAC |
| + | Nearly five decades of case studies and enterprise brand relationships |
| + | Now independently owned following its March 2025 buyout, after 23 years inside Interpublic Group |
| - | Still stabilizing operationally after a recent (2025) private-equity-backed ownership change |
| - | Marketing-first positioning means less pure product-design specialization than boutique studios |
| - | Scale and pricing suit large-brand budgets more than early-stage product teams |
| ANML | |
|---|---|
| + | 13 years of continuous operation since 2012 |
| + | Very small (~10 person) team means direct access to senior designers on every project |
| + | Focused specifically on B2B, healthcare, and AI rather than spreading across unrelated verticals |
| + | Boutique scale keeps overhead — and likely pricing — lower than mid-size studios |
| - | HQ city is not explicitly published in available sources, making delivery-location verification harder |
| - | A ~10-person team caps capacity for large or multi-workstream programs |
| - | Minimum engagement is not published, so budget planning requires a direct conversation |
Who should choose R/GA?
R/GA is the right choice for global consumer or enterprise brands that want product design bundled with marketing-led brand strategy..
Blends product design with marketing and brand strategy in one team, now operating independently after its 2025 buyout from IPG. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose ANML?
ANML is the right choice for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio..
One of the smallest teams in this roster, offering the most senior-to-client ratio for B2B, healthcare, and AI work. Minimum engagement starts at Not published. Works best with clients in Healthcare, SaaS / B2B software.
Decision matrix: R/GA vs ANML
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | R/GA |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: R/GA (Not published) vs ANML (Not published) |
| You need specialist depth in a specific vertical | R/GA |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: R/GA vs ANML
| Use case | R/GA fit | ANML fit | Winner |
|---|---|---|---|
| Consumer platform redesign tied to a brand relaunch | Strong | Limited | R/GA |
| Enterprise digital product with a marketing/campaign component | Strong | Limited | R/GA |
| B2B SaaS product design for a small, senior team | Limited | Strong | ANML |
| Healthcare product UX with a boutique studio | Limited | Strong | ANML |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: R/GA vs ANML
ANML (3.8/5) is the stronger overall choice for most Product Design projects. One of the smallest teams in this roster, offering the most senior-to-client ratio for B2B, healthcare, and AI work. It is best for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio..
R/GA (3.7/5) is the better choice when global consumer or enterprise brands that want product design bundled with marketing-led brand strategy.. If your situation matches those criteria, R/GA is a competitive option.
Related comparisons
R/GA vs ANML FAQ
Is R/GA better than ANML?
ANML (3.8/5) scores higher overall, but "better" depends on your use case. R/GA is better for global consumer or enterprise brands that want product design bundled with marketing-led brand strategy.. ANML is better for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio..
How do R/GA and ANML differ in pricing?
R/GA uses project-based, retainer for ongoing programs pricing with a minimum engagement of Not published. ANML uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: R/GA or ANML?
R/GA is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between R/GA and ANML?
R/GA's primary differentiator is: blends product design with marketing and brand strategy in one team, now operating independently after its 2025 buyout from ipg. ANML's primary differentiator is: one of the smallest teams in this roster, offering the most senior-to-client ratio for b2b, healthcare, and ai work. They also differ in team size (~2,000 vs ~10 (per LinkedIn)), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Healthcare, SaaS / B2B software).
Verify all details directly with each agency before making a decision.