R/GA vs Eleken: full comparison for 2026
Quick verdict
Eleken (4.1/5) edges ahead of R/GA (3.7/5) overall. Eleken is the better choice for saaS teams that want a predictable monthly subscription for an embedded designer instead of negotiating a fixed-price project.. R/GA is the stronger option for global consumer or enterprise brands that want product design bundled with marketing-led brand strategy.. The right choice depends on your project size, budget, and required tech stack.
R/GA vs Eleken: head-to-head summary
| Criterion | R/GA | Eleken |
|---|---|---|
| Founded | 1977 | 2015 |
| HQ | New York City, NY, USA | Distributed team, roots in Kyiv, Ukraine |
| Team size | ~2,000 | 40+ to 100+ (approximate; reported figures vary by source) |
| Rating | 3.7 / 5 | 4.1 / 5 |
| Best for | Global consumer or enterprise brands that want product design bundled with marketing-led brand strategy. | SaaS teams that want a predictable monthly subscription for an embedded designer instead of negotiating a fixed-price project. |
| Pricing model | Project-based, retainer for ongoing programs | Subscription (dedicated full-time or part-time designer) |
| Min. engagement | Not published | $6,599/month (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, After Effects | Figma, Design systems/Storybook, Miro |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | SaaS / B2B software |
R/GA vs Eleken: overview
R/GA
R/GA was founded in 1977 in New York City and now operates across ten countries including Austin, London, São Paulo, Singapore, and Stockholm. After 23 years inside Interpublic Group, R/GA completed an independent buyout in March 2025 backed by private equity firm Truelink Capital — a recent structural change worth disclosing. Its differentiator is fusing digital product design with marketing and brand strategy, which shows up in strong enterprise and consumer platform work for large, recognizable brands.
Eleken
Eleken was founded in 2015 with roots in Kyiv, Ukraine, and operates as a distributed team reporting anywhere from 40+ to 100+ designers depending on source (treated as approximate). Rather than a project quote, Eleken sells a subscription — roughly $6,599/month for a dedicated full-time designer, with part-time also available — a genuinely different engagement model from the fixed-price and T&M norm elsewhere in this roster. The studio holds a 4.9 Clutch rating across 200+ projects and 70+ published case studies, and is SaaS-only, covering complex B2B, AI, data, and geospatial or low-code/no-code products.
Services and capabilities: R/GA vs Eleken
| Capability | R/GA | Eleken |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: R/GA vs Eleken
| Framework / platform | R/GA | Eleken |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | ✓ | N/A |
Pricing comparison: R/GA vs Eleken
| Criterion | R/GA | Eleken |
|---|---|---|
| Minimum engagement | Not published | $6,599/month (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Subscription |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: R/GA vs Eleken
| Dimension | R/GA | Eleken |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | SaaS / B2B software |
| Best use cases | Consumer platform redesign tied to a brand relaunch, Enterprise digital product with a marketing/campaign component | Embedded product designer for an ongoing SaaS roadmap, Complex B2B or AI product design on a monthly subscription |
| Typical project type | Fixed project | Subscription |
R/GA vs Eleken: pros and cons
| R/GA | |
|---|---|
| + | Combines product design with marketing and brand strategy, useful when a client needs both from one vendor |
| + | Presence in ten countries spans North America, Europe, Latin America, and APAC |
| + | Nearly five decades of case studies and enterprise brand relationships |
| + | Now independently owned following its March 2025 buyout, after 23 years inside Interpublic Group |
| - | Still stabilizing operationally after a recent (2025) private-equity-backed ownership change |
| - | Marketing-first positioning means less pure product-design specialization than boutique studios |
| - | Scale and pricing suit large-brand budgets more than early-stage product teams |
| Eleken | |
|---|---|
| + | 4.9 Clutch rating across 200+ completed projects and 70+ published case studies |
| + | Subscription pricing gives predictable monthly cost instead of a large fixed-price contract |
| + | SaaS-only focus, including complex B2B, AI, data, and geospatial products, builds real vertical depth |
| + | Part-time subscription option available for teams that don't need a full-time designer |
| - | Reported team size varies widely by source (40+ to 100+), making capacity planning imprecise |
| - | SaaS-only positioning rules it out for consumer, healthcare, or brand-led engagements |
| - | Subscription pricing can cost more than a fixed-price project for a short, well-defined engagement |
Who should choose R/GA?
R/GA is the right choice for global consumer or enterprise brands that want product design bundled with marketing-led brand strategy..
Blends product design with marketing and brand strategy in one team, now operating independently after its 2025 buyout from IPG. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose Eleken?
Eleken is the right choice for saaS teams that want a predictable monthly subscription for an embedded designer instead of negotiating a fixed-price project..
A subscription embedded-team model (~$6,599/month), SaaS-only, with a 4.9 Clutch rating across 200+ projects. Minimum engagement starts at $6,599/month (per company website; independently unverifiable). Works best with clients in SaaS / B2B software.
Decision matrix: R/GA vs Eleken
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | R/GA |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: R/GA (Not published) vs Eleken ($6,599/month (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | R/GA |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: R/GA vs Eleken
| Use case | R/GA fit | Eleken fit | Winner |
|---|---|---|---|
| Consumer platform redesign tied to a brand relaunch | Strong | Limited | R/GA |
| Enterprise digital product with a marketing/campaign component | Strong | Limited | R/GA |
| Embedded product designer for an ongoing SaaS roadmap | Limited | Strong | Eleken |
| Complex B2B or AI product design on a monthly subscription | Limited | Strong | Eleken |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: R/GA vs Eleken
Eleken (4.1/5) is the stronger overall choice for most Product Design projects. A subscription embedded-team model (~$6,599/month), SaaS-only, with a 4.9 Clutch rating across 200+ projects. It is best for saaS teams that want a predictable monthly subscription for an embedded designer instead of negotiating a fixed-price project..
R/GA (3.7/5) is the better choice when global consumer or enterprise brands that want product design bundled with marketing-led brand strategy.. If your situation matches those criteria, R/GA is a competitive option.
Related comparisons
R/GA vs Eleken FAQ
Is R/GA better than Eleken?
Eleken (4.1/5) scores higher overall, but "better" depends on your use case. R/GA is better for global consumer or enterprise brands that want product design bundled with marketing-led brand strategy.. Eleken is better for saaS teams that want a predictable monthly subscription for an embedded designer instead of negotiating a fixed-price project..
How do R/GA and Eleken differ in pricing?
R/GA uses project-based, retainer for ongoing programs pricing with a minimum engagement of Not published. Eleken uses subscription (dedicated full-time or part-time designer) pricing with a minimum engagement of $6,599/month (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: R/GA or Eleken?
Eleken is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between R/GA and Eleken?
R/GA's primary differentiator is: blends product design with marketing and brand strategy in one team, now operating independently after its 2025 buyout from ipg. Eleken's primary differentiator is: a subscription embedded-team model (~$6,599/month), saas-only, with a 4.9 clutch rating across 200+ projects. They also differ in team size (~2,000 vs 40+ to 100+ (approximate; reported figures vary by source)), minimum engagement (Not published vs $6,599/month (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software).
Verify all details directly with each agency before making a decision.