Excited vs ANML: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of ANML (3.8/5) overall. Excited is the better choice for SaaS/fintech teams, Clutch-ranked specialist, accessible rates. ANML is the stronger option for B2B, healthcare, AI startups — tiny senior team. The right choice depends on your project size, budget, and required tech stack.
Excited vs ANML: head-to-head summary
| Criterion | Excited | ANML |
|---|---|---|
| Founded | 2018 | 2012 |
| HQ | Lviv, Ukraine | Silicon Valley, CA, USA |
| Team size | 100+ | ~10 (per LinkedIn) |
| Rating | 4.6 / 5 | 3.8 / 5 |
| Primary differentiator | A sustained Top 5 global UX agency ranking on Clutch, with about 70% of reviews specifically citing quality and creativity | One of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work |
| Pricing model | Fixed project, dedicated team | Fixed project |
| Min. engagement | $20K (per company website; independently unverifiable) | Not published |
| Primary tech stack | Figma, Framer, After Effects | Figma, Sketch |
| Industries served | SaaS / B2B software, Financial services / fintech | Healthcare, SaaS / B2B software |
Excited vs ANML: overview
Excited
Excited opened in Lviv, Ukraine in 2018 and has grown to 100+ designers while holding a consistent spot among Clutch's Top 5 UX agencies worldwide — a repeated ranking, not a one-time placement. About 70% of its Clutch reviewers specifically call out quality and creativity, an unusually pointed signal for review data. The agency deliberately narrows its focus to SaaS and fintech clients, covering UX/UI, product design, branding, and motion design, with delivery experience across 20+ countries.
ANML
ANML (Animal) launched in 2012 and has stayed genuinely small — LinkedIn lists roughly 10 employees — while operating out of Silicon Valley. That size is the point: the studio positions itself as a boutique UI/UX design shop where clients work directly with senior people, concentrated specifically on B2B, healthcare, and AI engagements rather than spreading across unrelated verticals.
Services and capabilities: Excited vs ANML
| Capability | Excited | ANML |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Excited vs ANML
| Framework / platform | Excited | ANML |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | ✓ | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: Excited vs ANML
| Criterion | Excited | ANML |
|---|---|---|
| Minimum engagement | $20K (per company website; independently unverifiable) | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Mid-market |
Target audience comparison: Excited vs ANML
| Dimension | Excited | ANML |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech | Healthcare, SaaS / B2B software |
| Best use cases | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish | B2B SaaS product design for a small, senior team, Healthcare product UX with a boutique studio |
| Typical project type | Fixed project | Fixed project |
Excited vs ANML: pros and cons
| Excited | |
|---|---|
| + | Sustained Top 5 UX agency ranking worldwide by Clutch, not a one-off placement |
| + | About 70% of Clutch reviewers specifically cite quality and creativity, a strong qualitative signal |
| + | Purpose-built around SaaS and fintech, giving real vertical depth |
| + | Delivery experience across 20+ countries demonstrates broad operational reach |
| - | The claimed 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted studios |
| - | SaaS/fintech specialization means less fit outside those two verticals |
| ANML | |
|---|---|
| + | 13 years of continuous operation since 2012 |
| + | A roughly 10-person team means direct access to senior designers on every project |
| + | Focused specifically on B2B, healthcare, and AI rather than spreading across unrelated verticals |
| + | Boutique scale keeps overhead — and likely pricing — lower than mid-size studios |
| - | A ~10-person team caps capacity for large or multi-workstream programs |
| - | Minimum engagement isn't published, so budget planning requires a direct conversation |
| - | Small scale means less multi-region delivery capacity than larger studios on this list |
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
A sustained Top 5 global UX agency ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Who should choose ANML?
A typical fit: B2B SaaS product design for a small, senior team.
One of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work. Minimum engagement starts at Not published. Works best with clients in Healthcare, SaaS / B2B software.
Decision matrix: Excited vs ANML
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Excited |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Excited ($20K (per company website; independently unverifiable)) vs ANML (Not published) |
| You need specialist depth in a specific vertical | Excited |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Excited vs ANML
| Use case | Excited fit | ANML fit | Winner |
|---|---|---|---|
| SaaS product redesign for a growth-stage company | Strong | Strong | Both equally |
| Fintech UX/UI overhaul with motion design polish | Strong | Limited | Excited |
| B2B SaaS product design for a small, senior team | Limited | Strong | ANML |
| Healthcare product UX with a boutique studio | Limited | Strong | ANML |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Excited vs ANML
Excited (4.6/5) is the stronger overall choice for most Product Design projects. A sustained Top 5 global UX agency ranking on Clutch, with about 70% of reviews specifically citing quality and creativity.
ANML (3.8/5) is worth a look if you need healthcare product UX with a boutique studio. If your situation matches that, ANML is a competitive option.
Related comparisons
Excited vs ANML FAQ
Is Excited better than ANML?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Excited's strongest advantage: sustained Top 5 UX agency ranking worldwide by Clutch, not a one-off placement. ANML's strongest advantage: 13 years of continuous operation since 2012.
How do Excited and ANML differ in pricing?
Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). ANML uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Excited or ANML?
Excited is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Excited and ANML?
Excited's primary differentiator is: a sustained Top 5 global UX agency ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. ANML's primary differentiator is: one of the smallest teams in this roster, giving clients the highest senior-to-client ratio for B2B, healthcare, and AI work. They also differ in team size (100+ vs ~10 (per LinkedIn)), minimum engagement ($20K (per company website; independently unverifiable) vs Not published), and primary industries served (SaaS / B2B software, Financial services / fintech vs Healthcare, SaaS / B2B software).
Verify all details directly with each agency before making a decision.